Follow your dreams of starting a food business with our help. The Hatchery’s cornerstone curriculum course will help you launch a successful food and beverage company. Learn all about the food entrepreneurship space as well as required licensing, certification, financing, and branding. Each attendee will receive our Starting a Food Business checklist, taking you through each license and certification you need to consider, so you’ll get started on the right track.  An experienced business attorney will also cover the many…

As entrepreneurs we love doing everything ourselves, or so we think. It is a great way to stay lean and save money, however in order to scale the business and grow—hiring is the only way to go. In this webinar we will be discussing with one of our very own members, Alan Moy of Viet Nom Nom about his journey as a food and beverage entrepreneur and expanding his team.      Topics we’ll cover:  Ready to hire? What to consider?  Job…

Once you have a great product and/or solution, learn what buyers are looking for in a sell story. We will cover all of the components that you need for a presentation to retail inclusive of insights, the 4 P’s (Product, Price, Promotion, and Placement), and category solution ideas.  You will learn…  What syndicated and primary consumer insights you need to be respected as the expert in your category How to structure a cohesive story inclusive of the 4P’s Unique category…

Have you come up with a creative name, slogan, or logo but don’t know how to protect it? Or are you not quite sure what gives a trademark strength?  What are trade secrets? How can you use them to make your food business more successful? What steps must you take to protect a trade secret?  Are there any aspects of your food business that are protectable by copyright?  Cheryl Balough, an intellectual property attorney, will review trademark basics, give you…

Every aspect of your packaging can be reviewed by the FDA. As more consumers carefully examine packaging copy, new FDA regulations are emerging to insure that these claims are in fact true. Join specialist attorneys from Schiff Hardin LLP, Registered Dietitian and Regulatory Nutrition Consultant, and Corporate Counsel, Brands at Kellogg Company to learn about the language needed to ensure your food industry product meets FDA regulation requirements and satisfies customer inquiries.    About the Presenters:    Malerie Ma Roddy   …