When you hear the word "brand", what comes to mind? Is it a logo, a color, a name? The most impactful and successful brands consider elements far outside this basic scope. In this seminar, we'll pull back the curtain to look at what the big brands know about activating loyal customers. Discover how to fully capitalize on your brand and how you can effectively communicate your brand identity to customers, buyers, and investors by using crafty and affordable methods.…

Once you have a great product and/or solution, learn what buyers are looking for in a sell story. We will cover all of the components that you need for a presentation to retail inclusive of insights, the 4 P's (Product, Price, Promotion, and Placement), and category solution ideas. You will learn... 1. What syndicated and primary consumer insights you need to be respected as the expert in your category 2. How to structure a cohesive story inclusive of the 4P's…

In honor of International Women's Day we are partnering with the Women's Business Development Center to provide an evening filled with information and resources for female entrepreneurs! We are bringing together the Wonder Women in the Food and Beverage Industry. We will be hosting a panel of successful Women Owned Food concepts and leaders, as well as focusing on financing opportunities and becoming a certified Woman Owned Business. The WBDC will be providing more information about becoming a certified Women…

Starting a Food Business Follow your dreams of starting a food business with our help. The Hatchery's cornerstone curriculum course will help you launch a successful food and beverage company. Learn all about the food entrepreneurship space as well as required licensing, certification, financing, and branding. Each attendee will receive our Starting a Food Business checklist, taking you through each license and certification you need to consider, so you'll get started on the right track. An experienced business attorney will…

Accounting & Finance for Start-Ups In this introductory course, we will take a look at the basics of accounting, financial statements and financial analyses - specifically as it relates to food & beverage companies. We'll go through accounting methodology for important aspects of the business, as well as key KPI's to track as you grow. Time and again, incredible companies with amazing visions are unable to scale because they lack a good handle on their finances. Don't let this happen…

You know the phrase, "it's nothing personal, it's just business?" That mentality can lead to the downfall of a company. And it all begins with the founder. Leadership Skills, Work/Life Balance, Building a Strong Culture are some of the most important things for a business but are often overlooked. WHY is this important to you and your business? 1. Behavioral skills are responsible for over 80% of executive success. (Technical skills less than 20%) 2. Leadership behavior defines a company…

This workshop will guide entrepreneurs through the Shared Kitchen User (SKU) licensing process and inspection expectations for the City of Chicago.   Attendees will learn how to prepare for their required licensing consultation at BACP.  Attendees will learn the Food Code Regulations and inspection requirements. Attendees will take away information regarding: 1) process for obtaining an SKU License 2) how to access Food Code Regulations 3) what an SKU would need to know about the new regulations 4) how to…

Hatchery Networking - March 2020 featuring Jim Richards from Jindilli Beverages (milkadamia)! Join us for another exciting #HatcheryNetworking event! Our monthly Hatchery Networking events are a great place to meet entrepreneurs and other members of our community! You'll always learn about an interesting trend or topic in the food industry, meet a member of The Hatchery team, and get to sample products from our Hatchery Entrepreneur members! This month we are excited to announce that we will be having James…