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September 2018
Trademarks, Trade Secrets, & Copyrights: Protecting Special Features in Your Food Business
Have you come up with a creative name, slogan, or logo but don’t know how to protect it? Or are you not quite sure what gives a trademark strength? What are trade secrets? How can you use them to make your food business more successful? What steps must you take to protect a trade secret? Are there any aspects of your food business that are protectable by copyright? Cheryl Balough, an intellectual property attorney, will review trademark basics, give you…
Find out more »Hatchery Networking – The Business of Culinary Cannabis
The Hatchery Chicago welcomes a panel of experts addressing the current state of cannabis in the food & beverage space! We've recently seen a "green wave" of product development sweeping the nation, welcoming marijuana and hemp CBD into recipes and formulations from cosmetics to cookies. Following two important bills recently signed into action in Illinois (the opioid-marijuana exchange bill and the Illinois industrial hemp bill), what trends will materialize in the local food & beverage industry? We'll discuss cannabis legal & regulatory matters,…
Find out more »October 2018
Your Logo’s Great, But How’s Your Brand?
When you hear the word "brand", what comes to mind? Is it a logo, a color, a name? The most impactful and successful brands consider elements far outside this basic scope. In this seminar, we'll pull back the curtain to look at what the big brands know about activating loyal customers. Discover how to fully capitalize on your brand and how you can effectively communicate your brand identity to customers, buyers, and investors by using crafty and affordable methods. Attendees…
Find out more »Designed for Convenience: The Intersection of Food & Technology
As on-the-go routines become more prevalent, consumer demand for convenient, yet healthy, food options has skyrocketed. Emerging technologies are enabling food innovators to cater to these distinct eating habits by disrupting how food is produced, sourced distributed, and consumed. Join General Assembly and The Hatchery for a panel discussion exploring the future of the food industry as it intersects with technology and changing consumer behaviors. Hear from Chicago’s top food innovators on how to best design a food product for…
Find out more »Know Your Protein: Delivering Impact and Value to Brands
Drawing on 20+ years of industry experience and protein knowledge, deep consumer insights, and market trends, this talk addresses the importance and impact protein can have in creating value in consumer brands and foodservice today. This talk is structured to mock a Protein 101, and is meant for anyone developing new products with protein and for anyone looking to produce compelling value propositions with protein. Agenda will include overall market trends, a high-level lesson on protein types and sources, emergence…
Find out more »Sensory Science: Lunch & Learn with Griffith Foods
Join Hatchery partner Griffith Foods for an exploratory Sensory Science session! How do we understand the intricacies of human interaction with food? Gain an understanding of your consumers’ sensory experience through knowledge of visual cues, aromatic perceptions, flavor, and texture experience. Learn about the different types of sensory tests that can be used to validate whether a product meets standards, as well as ways to measure consumer's emotional response to your product! Light lunch provided for all attendees, courtesy of…
Find out more »4 Steps to Launching on Amazon
Skip the stalling and starting selling on Amazon in less than 30 days. In this interactive workshop, we'll be exploring the core foundational steps needed to build your Amazon roadmap from validation and launch strategy to optimization and getting to page one of search results. Whether you've already launched your product on Amazon or are considering launching on Amazon in the future, join us for a collaborative session of learning and building with Daniela Bolzmann of Mindfull Goods, a boutique Amazon…
Find out more »Starting a Food Business
Start your food business today! The Hatchery's popular introductory course will help you launch your food & beverage company. Learn all about the food entrepreneurship space including industry trends, required licensing, certification, financing, and branding. Each attendee will receive a business basics checklist to get started on the right track. An experienced business attorney will also be joining to cover the many options for structuring your business entity: limited liability company, corporation, “S” corp, sole proprietorship, and partnership. Which structure…
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