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November 2020
Pack It Up: Packaging Design Basics
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Standing out on the shelf is every entreprenuer's dream! One of the best ways to do this is to start by looking at your packaging. Join us and our Branch Network Experts at Roastar to learn about the basics of packaging design. We'll be reviewing many things to consider when designing your package from the benefits of flexible packaging, product fresheness, sustainability, filling, e-commerce strategies, and more! About the Presenter: Kerry LaPorte is an experienced Graphic Designer with a…
Accounting & Finance for Startups
This icon denotes an event or class that is free for West Side residents. Please click on the event listing for registration instructions and to learn more.
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In this introductory course, we will take a look at the basics of accounting, financial statements and financial analyses – specifically as it relates to food & beverage companies. We’ll go through accounting methodology for important aspects of the business, as well as key KPI’s to track as you grow. Time and again, incredible companies with amazing visions are unable to scale because they lack a good handle on their finances. Don’t let this happen to you! Let’s take a…
Media Readiness: Selling Your Best Self
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The spotlight is on. The applause has finished. The camera is rolling. You are live, either on TV or in front of a large crowd. The nerves are real, and the stakes are high. During this talk, Melissa Harris, the CEO and founder of M. Harris & Co. and a former Chicago Tribune business columnist, will provide introductory media training on how to talk on live TV or in front of a large audience. Live TV is the toughest…
Starting A Food Business
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Follow your dreams of starting a food business with our help. The Hatchery’s cornerstone curriculum course will help you launch a successful food and beverage company. Learn all about the food entrepreneurship space as well as required licensing, certification, financing, and branding. Each attendee will receive our Starting a Food Business checklist, taking you through each license and certification you need to consider, so you’ll get started on the right track. An experienced business attorney will also cover the…
Hatchery November Networking Event: The Future of The Restaurant Industry
Join us for our virtual #HatcheryNetworking event! Our monthly Hatchery Networking events are a great place to meet entrepreneurs and other members of our community, and we are going to explore this virtually! During this month’s networking event we are going to discuss the current state of restaurants and the incredible innovation happening. We are excited to host Chef Brian Jupiter from Fronteir Restaurant Group and Ina May Tavern and Goods as well various other chef-preneurs as they continue reinvent…
Capturing Taste: Food Photography Basics
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In this webinar, Isaiah will go behind-the-scenes of a professional photoshoot and discuss what makes a good photograph and how to create images that fit a brand’s identity. He will also discuss photography for packaging, ad campaigns and creating your own images for social media. About the Presenter: Isaiah Jay is a photographer and cinematographer who for over 15 years has focused on bonding his on-location expertise with the work he does in the studio. Throughout his career, Isaiah…
December 2020
Building The Why: Story Branding Fundamentals
This icon denotes an event or class that is free for West Side residents. Please click on the event listing for registration instructions and to learn more.
Enrolled in the Sprouts Program? Look for this icon designating participation requirements to complete your program.
In this seminar, I'll present the fundamentals of the Storybranding framework and cover how start-ups can work on creating clear and simple messaging to their target audiences. In addition, I will cover how you can differentiate yourself through design and content. Takeaways from the class: Storybranding 101 Branding fundamentals Addressing the "why" of your business Value of content and design as it relates to growth About the presenter: Neal serves as the Managing Partner and Chief Strategist at Theydo, a…