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January 2021

Commercializing Protein Driven Formulas: Ready to Drink Protein Beverages

January 28 @ 12:00 pm - 1:00 pm
Webinar IL United States + Google Map
$20

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    This year, health and wellness are top concerns for consumers across categories. Customers increased interest in functionality is driving massive innovation and growth in the beverage world – the global beverage category is expected to surpass $1 trillion by 2022, and functional beverages are the fastest growing area in the category.   All this means that if you have a beverage product, functionality should be top of mind. But how can you add functional benefits like protein without compromising…

February 2021

Starting A Food Business

February 8 @ 4:00 pm - 6:00 pm
Webinar IL United States + Google Map
$40

This icon denotes an event or class that is free for West Side residents. Please click on the event listing for registration instructions and to learn more.

Enrolled in the Sprouts Program? Look for this icon designating participation requirements to complete your program.

Follow your dreams of starting a food business with our help. The Hatchery’s cornerstone curriculum course will help you launch a successful food and beverage company. Learn all about the food entrepreneurship space as well as required licensing, certification, financing, and branding. Each attendee will receive our Starting a Food Business checklist, taking you through each license and certification you need to consider, so you’ll get started on the right track.  An experienced business attorney will also cover the many…

Growing Your Team: Hiring and Human Resources Fundamentals

February 9 @ 4:00 pm - 5:00 pm
Webinar IL United States + Google Map

As entrepreneurs we love doing everything ourselves, or so we think. It is a great way to stay lean and save money, however in order to scale the business and grow—hiring is the only way to go. In this webinar we will be discussing with one of our very own members, Alan Moy of Viet Nom Nom about his journey as a food and beverage entrepreneur and expanding his team.      Topics we’ll cover:  Ready to hire? What to consider?  Job…

Know Your Category & Customer: Learn What Retailers Want In A Sell Story!

February 11 @ 4:00 pm - 5:00 pm
Webinar IL United States + Google Map
$20

Enrolled in the Sprouts Program? Look for this icon designating participation requirements to complete your program.

Once you have a great product and/or solution, learn what buyers are looking for in a sell story. We will cover all of the components that you need for a presentation to retail inclusive of insights, the 4 P’s (Product, Price, Promotion, and Placement), and category solution ideas.  You will learn…  What syndicated and primary consumer insights you need to be respected as the expert in your category How to structure a cohesive story inclusive of the 4P’s Unique category…

Trademarks, Trade Secrets & Copyrights: Protecting Special Features in Your Food Business

February 16 @ 4:00 pm - 5:00 pm
Webinar IL United States + Google Map
$20

This icon denotes an event or class that is free for West Side residents. Please click on the event listing for registration instructions and to learn more.

Enrolled in the Sprouts Program? Look for this icon designating participation requirements to complete your program.

Have you come up with a creative name, slogan, or logo but don’t know how to protect it? Or are you not quite sure what gives a trademark strength?  What are trade secrets? How can you use them to make your food business more successful? What steps must you take to protect a trade secret?  Are there any aspects of your food business that are protectable by copyright?  Cheryl Balough, an intellectual property attorney, will review trademark basics, give you…

Label Claims: A Legal and Regulatory Overview

February 24 @ 12:00 pm - 1:00 pm
Webinar IL United States + Google Map
$20

Enrolled in the Sprouts Program? Look for this icon designating participation requirements to complete your program.

Every aspect of your packaging can be reviewed by the FDA. As more consumers carefully examine packaging copy, new FDA regulations are emerging to insure that these claims are in fact true. Join specialist attorneys from Schiff Hardin LLP, Registered Dietitian and Regulatory Nutrition Consultant, and Corporate Counsel, Brands at Kellogg Company to learn about the language needed to ensure your food industry product meets FDA regulation requirements and satisfies customer inquiries.    About the Presenters:    Malerie Ma Roddy   …

Hatchery February Networking Event: Innovation & Pivots in Chicago’s Pizza Scene

February 25 @ 4:00 pm - 5:30 pm
Webinar IL United States + Google Map
$15

Join us for our February virtual #HatcheryNetworking event! Our monthly Hatchery Networking events are a great way to meet entrepreneurs and other members of our community and dig into the big topics impacting the food and beverage industry.  This month we are exploring the delicious world of pizza! Did you know that, according to Datassential, 20% of new restaurants that opened during the pandemic were pizza restaurants? Even though pizza has been an American favorite for decades, chefs and entrepreneurs are still finding ways to bring customers new flavors, formats, and experiences that make them…

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