Having a robust Go To Market Strategy at the early stage is the most important foundation for your business success. In this seminar, you will learn about the basic building blocks of developing a strategy, including crafting your value proposition, setting your sales & marketing strategy, building the organizational infrastructure, developing your strategic initiatives, and establishing a KPI scorecard. Delineating your GTM strategy will accelerate your growth and ensure that you’re creating highest return on your limited capital and resources. …

The rapidly changing cannabis industry continues to intersect with food and beverage innovation. This seminar session will focus in on entrepreneurs and cannabis experts starting a cannabis food business and cover the basics to developing a culinary cannabis focused brand.      About presenters:   Amy Nathan, founder and Executive Director, Gromentum Lab  Amy Nathan is the founder and Executive Director of Gromentum Lab, a cannabis business accelerator focused on launching cannabis and hemp-related businesses owned by social equity entrepreneurs in Illinois. Amy…

In this seminar, you will learn about the basic building blocks of foods, how they interact, and how and why you need to avoid spoilage of these components during processing to extend shelf life. We will talk about new ingredients on the market as well as best practices in early stages when you are creating your new products in the kitchen or lab. You will also learn how to realistically evaluate your products during scale-up, including how processing affects nutrition.…

Maybe your website needs a refresh. Or maybe you don’t have your site off the ground yet. This seminar will cover the must-have features that too many entrepreneurs neglect. If you’re lost as to how to present your business online, this is a presentation for you. You’ll leave the presentation with a framework for building a website yourself or for handing the work off to a developer.    About the presenter:   Jenn Bane was the first-ever hire at Cards Against…

Join us for our May virtual #HatcheryNetworking event! Our monthly Hatchery Networking events are a great way to meet entrepreneurs and other members of our community and dig into the big topics impacting the food and beverage industry. This month we're exploring the exciting new flavors coming to the market!    About the panel:    Toyin Kolawole, Founder & CEO, Iya Foods LLC  Toyin Kolawole is the Founder & CEO of Iya Foods, a nourishment focused food company inspired by her…

 If you have a website, are using email marketing, social media, PPC or any other online activity to connect with your customer, this discussion will help you improve what you are already doing. During this seminar we will focus in on using marketing and building a digital strategy. Whether you have a product on the market or are planning a concept, we will cover topics you will need to consider.  Key Takeaways:   Create a digital marketing strategy  Spend less time…