Do you know your customer? What problem is your offering solving for them? Why would they purchase from you and not from your competitors? A guided workshop will help you master your Value Proposition through better understanding of your customer, competitive and market environments, and design an offering that your customers actually want to buy.  The workshop will also cover market research techniques on a shoestring, which will help you not only with the initial Value Proposition development, but also…

Have you come up with a creative name, slogan, or logo but don’t know how to protect it? Or are you not quite sure what gives a trademark strength? What are trade secrets? How can you use them to make your food business more successful? What steps must you take to protect a trade secret? Are there any aspects of your food business that are protectable by copyright? Cheryl Balough, an intellectual property attorney, will review trademark basics, give you…

When you hear the word "brand", what comes to mind? Is it a logo, a color, a name? The most impactful and successful brands consider elements far outside this basic scope. In this seminar, we'll pull back the curtain to look at what the big brands know about activating loyal customers. Discover how to fully capitalize on your brand and how you can effectively communicate your brand identity to customers, buyers, and investors by using crafty and affordable methods. Attendees…

Follow your dreams of starting a food business with our help. The Hatchery's cornerstone curriculum course will help you launch a successful food and beverage company. Learn all about the food entrepreneurship space as well as required licensing, certification, financing, and branding. Each attendee will receive our Starting a Food Business checklist, taking you through each license and certification you need to consider, so you'll get started on the right track. An experienced business attorney will also cover the many…

The clock is ticking, and by January 2020, all food and beverage products in the US will have to reflect the grams of ‘added sugar’ on their Nutrition Facts Tables. Drawing on deep consumer research, this talk addresses how this change impacts consumer sentiment and their product purchase decisions, as well how much sugar is acceptable to consumers in key product categories, and what is the consumer perception of alternative sweeteners. Building in that, there will be an overview of the…

Join us for another exciting #HatcheryNetworking event! Our monthly Hatchery Networking events are a great place to meet entrepreneurs and other members of our community! You'll always learn about an interesting trend or topic in the food industry, meet a member of The Hatchery team, and get to sample products from our Hatchery Entrepreneur members! Exciting speaker(s) to be announced very soon!