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January 2022
Pitching Your Product with Mariano’s
A retailer can scale your business from being loved locally to a household name. Join Amanda Puck of Mariano's to learn how to impress your buyers and pitch your product, landing on the shelves of retailers. This class will cover pitch dos and don’ts, presentation styles, and speaker confidence. About the Presenter: Amanda Puck is the Director of Strategic Brand Development at Mariano’s. Amanda is an established food authority who continues to challenge the conventional grocery norm and bring exciting food experiences to Mariano’s customers. She has introduced several new concepts and events that make Mariano’s…
February 2022
How to Secure and Protect Your Business Name
One of the most critical steps in building a business is choosing a name and brand. Join Cheryl Balough of Balough Law Offices to learn about choosing a name for your new business that will provide flexibility for your branding, comply with legal constraints, and help set you up for success. This class will cover the intersection between a business name and trademarks, logos, assumed names (also known as DBAs), domain names, and cybersquatting. About the Presenters: Cheryl Balough is a principal at Balough Law…
Ingredient Pricing: How Inflation Impacts Your Food Business
Staying ahead of trends and inspiring flavors is crucial when creating a product, but if the price to create that flavor is impacted, you’ll need to be adaptable. Presented by Ron Sterk of Food Business News, this class covers current trends in commodity prices, how fluctuations in demand can significantly impact your bottom line, and how to be flexible to market changes as a business. About the Presenter: Ron Sterk is senior editor, markets, for Food Business News and Milling & Baking News, and is editor…
Starting a Food Business
Follow your dreams of starting a food business with our help. Join Natalie Shmulik of The Hatchery and Cheryl Balough of Balough Law Offices to go through a food business checklist and make sure you structure your business correctly from the start. This class covers required licensing, certification, financing, and branding. This event is free for residents of the West Side communities. To register, email dani@thehatcherychicago.org About the Presenters: Natalie Shmulik is The Hatchery’s Chief Strategy and Incubation Officer and go-to resource for launching a successful food and beverage business.…
Brand Messaging: Communicating Your ‘Why’
You’ve got a message, and your brand should communicate it. Join marketing expert Melissa Harris of M. Harris & Co. to write clear, concise messaging with a “why” that will rally allies and generate sales. This class covers social media writing, mission statements, and branding. Presenter: Melissa Harris is the founder and CEO of M. Harris & Co, a marketing and communications firm. With over 15 years in journalism as an award-winning business columnist for the Chicago Tribune, Melissa’s communications expertise helps clients find the right…
