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April 2019

Winning on Amazon: Strategy, Sales & Optimization

April 23 @ 6:00 pm - 7:30 pm
The Hatchery Chicago, 135 North Kedzie Avenue
Chicago, IL 60612 United States
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$30

Join us for a comprehensive session on Amazon strategy! Beekeeper Marketing is an experienced and savvy team of online marketing and management professionals with a passion for helping consumables companies succeed in a crowded online marketplace. Products on White Photography will present a brief overview of product photography for the Amazon platform. About the presenters: Beekeeper Marketing Beekeeper has been around since Amazon first started selling consumables online. Over the years, their relationships with Amazon have deepened and their business has grown organically through…

May 2019

Develop Your Value Proposition Workshop

May 1 @ 6:00 pm - 7:30 pm
The Hatchery Chicago, 135 North Kedzie Avenue
Chicago, IL 60612 United States
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$30

This icon denotes an event or class that is free for West Side residents. Please click on the event listing for registration instructions and to learn more.

Do you know your customer? What problem is your offering solving for them? Why would they purchase from you and not from your competitors? A guided workshop will help you master your Value Proposition through better understanding of your customer, competitive and market environments, and design an offering that your customers actually want to buy.  The workshop will also cover market research techniques on a shoestring, which will help you not only with the initial Value Proposition development, but also…

Trademarks, Trade Secrets, & Copyrights: Protecting Special Features of Your Food Business

May 8 @ 6:00 pm - 8:00 pm
The Hatchery Chicago, 135 North Kedzie Avenue
Chicago, IL 60612 United States
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$40

This icon denotes an event or class that is free for West Side residents. Please click on the event listing for registration instructions and to learn more.

Have you come up with a creative name, slogan, or logo but don’t know how to protect it? Or are you not quite sure what gives a trademark strength? What are trade secrets? How can you use them to make your food business more successful? What steps must you take to protect a trade secret? Are there any aspects of your food business that are protectable by copyright? Cheryl Balough, an intellectual property attorney, will review trademark basics, give you…

Your Logo’s Great, But How’s Your BRAND?

May 16 @ 6:00 pm - 7:30 pm
The Hatchery Chicago, 135 North Kedzie Avenue
Chicago, IL 60612 United States
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$30

This icon denotes an event or class that is free for West Side residents. Please click on the event listing for registration instructions and to learn more.

When you hear the word "brand", what comes to mind? Is it a logo, a color, a name? The most impactful and successful brands consider elements far outside this basic scope. In this seminar, we'll pull back the curtain to look at what the big brands know about activating loyal customers. Discover how to fully capitalize on your brand and how you can effectively communicate your brand identity to customers, buyers, and investors by using crafty and affordable methods. Attendees…

Starting a Food Business

May 20 @ 6:00 pm - 8:00 pm
The Hatchery Chicago, 135 North Kedzie Avenue
Chicago, IL 60612 United States
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$40

This icon denotes an event or class that is free for West Side residents. Please click on the event listing for registration instructions and to learn more.

Follow your dreams of starting a food business with our help. The Hatchery's cornerstone curriculum course will help you launch a successful food and beverage company. Learn all about the food entrepreneurship space as well as required licensing, certification, financing, and branding. Each attendee will receive our Starting a Food Business checklist, taking you through each license and certification you need to consider, so you'll get started on the right track. An experienced business attorney will also cover the many…

Sugar Reduction & Your Business: Sweetener Sourcing in a Changing Regulatory Landscape

May 21 @ 6:00 pm - 7:30 pm
The Hatchery Chicago, 135 North Kedzie Avenue
Chicago, IL 60612 United States
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$20

The clock is ticking, and by January 2020, all food and beverage products in the US will have to reflect the grams of ‘added sugar’ on their Nutrition Facts Tables. Drawing on deep consumer research, this talk addresses how this change impacts consumer sentiment and their product purchase decisions, as well how much sugar is acceptable to consumers in key product categories, and what is the consumer perception of alternative sweeteners. Building in that, there will be an overview of the…

Hatchery Networking – May 2019

May 30 @ 6:00 pm - 8:00 pm
The Hatchery Chicago, 135 North Kedzie Avenue
Chicago, IL 60612 United States
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$15

Join us for another exciting #HatcheryNetworking event! Our monthly Hatchery Networking events are a great place to meet entrepreneurs and other members of our community! You'll always learn about an interesting trend or topic in the food industry, meet a member of The Hatchery team, and get to sample products from our Hatchery Entrepreneur members! Exciting speaker(s) to be announced very soon!

June 2019

Digital Marketing: Strategic Investments for Big Returns

June 19 @ 6:00 pm - 7:30 pm
The Hatchery Chicago, 135 North Kedzie Avenue
Chicago, IL 60612 United States
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$30

You have a million ideas, two pennies, and a Facebook page. How are you going to start spreading your brand's good name online? In this seminar you'll learn how to prioritize digital media channels based on your audience and goals. Spoiler alert: don't try to launch them all at once! When launching a brand, it's rarely ideas that are lacking - but the time and resources to support those ideas is decidedly more limited. Digital marketing offers startups and small…

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