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September 2017

Advanced Key Performance Indicator (KPI) Workshop

September 26 @ 11:00 am - 1:00 pm
ICNC – First Floor, 320 N. Damen Avenue
Chicago, IL 60612 United States
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$40

Deep dive into the world of key performance indicators (KPIs) for businesses who are well-versed in the basics but are seeking to take their analytical capabilities to the next level. After briefly covering the value of KPIs (which most attendees should know coming in) the workshop will cover best practices to identify and track your KPIs. We will continue with intuitive ways to display them via dashboards and communicate them to key stakeholders, including executives, investors, and junior employees. The…

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Hatchery Networking – More Food Places in Smaller Spaces

September 28 @ 6:00 pm - 8:00 pm
ICNC – First Floor, 320 N. Damen Avenue
Chicago, IL 60612 United States
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$10

This networking event will explore the rapidly changing landscape of the food industry. Join featured guest Anshul Mangal—Founder of Furious Spoon, Deadbolt, Pink Squirrel, Firefin Poke, and the soon-to-be-open Lakeview market—as he discusses trends, expansions, fast casual concepts, and the ever popular food hall space. **Space is limited. To reserve a spot, please register online. Tickets will be $20 at the door**

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October 2017

Amazon Product Photography

October 12 @ 6:00 pm - 7:30 pm
ICNC – First Floor, 320 N. Damen Avenue
Chicago, IL 60612 United States
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$30

Great photography is one of the most important aspects of an Amazon listing. Jeff Delacruz of POW Photography has worked with 1000’s of businesses delivering Amazon Ready Images. In this class, Jeff will cover Amazon’s Image Requirements, special unpublished tips for getting the most out of your listing, DIY to hiring a professional, and how to get Lifestyle photographs for you listing. About the Speaker:  Jeff Delacruz Jeff is CEO & co-founders of Products On White Photography. Jeff opened POW…

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Advanced Branding & Messaging – Refine Your Food Brand

October 17 @ 6:00 pm - 8:00 pm
ICNC – First Floor, 320 N. Damen Avenue
Chicago, IL 60612 United States
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$40

If you joined the introductory "Your Logo Is Great..." class on how to build a brand, or you have gone through your own brand building efforts, you will enjoy this opportunity to go a layer deeper on refining your brand.  During this interactive session, you will learn how to build and refine a strong brand so that it is effectively communicated and about the importance of evolving your brand as the business grows.  Direct benefits of attending also include learning: when to…

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Tiny Print Makes a Big Difference: Label Claims on Packaging & Menus

October 19 @ 6:00 pm - 7:30 pm
ICNC – First Floor, 320 N. Damen Avenue
Chicago, IL 60612 United States
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$30

Labeling helps consumers make informed and healthful decisions about meals and snacks, especially important since Americans are eating and drinking nearly 1/3 of their calories away from home. New FDA regulation labeling will be consistent nationwide and will provide easy-to-understand nutrition information in a direct and accessible manner.

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Starting a Food Business

October 24 @ 6:00 pm - 7:30 pm
ICNC – First Floor, 320 N. Damen Avenue
Chicago, IL 60612 United States
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$30

Start your food business today! The Hatchery's popular introductory course will help you launch your food & beverage company. Learn all about the food entrepreneurship space including industry trends, required licensing, certification, financing, and branding. Each attendee will receive a business basics checklist to get started on the right track.

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Choosing the Right Business Entity: Legal & Tax Considerations

October 26 @ 6:00 pm - 8:00 pm
ICNC – First Floor, 320 N. Damen Avenue
Chicago, IL 60612 United States
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$40

There are many options for structuring your business entity: limited liability company, corporation, “S” corp, sole proprietorship, partnership. Which structure is right for your venture? Learn from an experienced business attorney and CPA about the legal and tax implications of each so you can make an informed decision.  About the Speaker: Cheryl Dancey Balough helps businesses and individuals protect their ideas, trademarks, copyrights, and trade secrets as they start new ventures or grow existing businesses. She also advises start-ups and closely…

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November 2017

SEO Tips for Startup Food & Beverage Businesses

November 9 @ 12:00 pm - 1:30 pm
ICNC – First Floor, 320 N. Damen Avenue
Chicago, IL 60612 United States
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$20

This discussion-based workshop will go over the importance and benefits of having a well-executed Search Engine Optimization (SEO) program. Entrepreneurs will learn what SEO is, as well as practical tips to implement right away into their digital marketing strategy to drive growth and awareness of their food & beverage brand. About the Speaker: India Lott has been in the digital space for over 11 years and founded Gray Sole Media in 2016 as a means to help small businesses with their online footprint. Regarded…

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Food Business Regulation Seminar

November 16 @ 6:00 pm - 7:30 pm
ICNC – First Floor, 320 N. Damen Avenue
Chicago, IL 60612 United States
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$30

Join us for a highly requested workshop that will cover: 1) The Basics of Food Oversight—how they are developed, how they work. This will cover who oversees what—USDA, FDA, State, City—and how to figure out your jurisdiction(s). This section will also cover when someone needs a HACCP plan and who needs Food Safety Manager/Food Handler certificates. You should start thinking about this at the very beginning stage of your food business. 2) Food Regulations & Business Strategy—decisions to make with food regulations…

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