Case Study: Rebranding a Fish
Case Study: Rebranding a Fish
Marketer-in-residence Melissa Harris of M. Harris & Co. leads you through a case study on the rebranding and relaunch of the “Asian carp”, transforming it into the Copi. With their partners, Tetra Tech and Span Studio, hear how the transformation turned an invasive fish species into American’s new favorite dish. About the Presenter […]