Marketer-in-residence Melissa Harris of M. Harris & Co. leads you through a case study on the rebranding and relaunch of the “Asian carp”, transforming it into the Copi. With their partners, Tetra Tech and Span Studio, hear how the transformation turned an invasive fish species into American’s new favorite dish.
About the Presenter
Melissa Harris is the founder and CEO of M. Harris & Co, a marketing and communications firm. With over 15 years in journalism as an award-winning business columnist for the Chicago Tribune, Melissa’s communications expertise helps clients find the right words to describe what they do, how they do it, and why it matters.
