Case Study: Rebranding a Fish
Virtual ILMarketer-in-residence Melissa Harris of M. Harris & Co. leads you through a case study on the rebranding and relaunch of the “Asian carp”, transforming it into the Copi. With their […]
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Marketer-in-residence Melissa Harris of M. Harris & Co. leads you through a case study on the rebranding and relaunch of the “Asian carp”, transforming it into the Copi. With their […]