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Every aspect of your packaging can be reviewed by the FDA. As more consumers carefully examine packaging copy, new FDA regulations are emerging to insure that these claims are in fact true. Join specialist attorneys from Schiff Hardin LLP, Registered Dietitian and Regulatory Nutrition Consultant, and Corporate Counsel, Brands at Kellogg Company to learn about […]
Once you have a great product and/or solution, learn what buyers are looking for in a sell story. We will cover all of the components that you need for a presentation to retail inclusive of insights, the 4 P's (Product, Price, Promotion, and Placement), and category solution ideas. You will learn... What syndicated and primary […]
One of the most challenging aspects of being an entrepreneur is building a brand that represents your business in the most authentic way possible. Authenticity is the alignment of every single aspect of your brand platform; from your mission, vision, values -and to how you look and speak online, consistently living and speaking your brand’s […]
Label Claims: Legal & Regulatory Overview Every aspect of your packaging can be reviewed by the FDA. As more consumers carefully examine packaging copy, new FDA regulations are emerging to insure that these claims are in fact true. Join specialist attorneys from Schiff Hardin LLP, Registered Dietitian and Regulatory Nutrition Consultant, and Corporate Counsel, Brands […]
This webinar will cover some of the key principles that can be used by food entrepreneurs to help them develop commercialization ready formulas. In particular, we will explore how to properly measure ingredients, go over bakers and batch sheets, how to properly write a procedure, keep track of changes, review equipment, and more. This […]
Picking the right flavor for your next product: A practical guide to exploring the options and making the right choice. When deciding on the flavor of your next product the choices can seem overwhelming, or worse, too limited. In this presentation, we’ll talk about where to find inspiration and how to use your brand’s unique […]
Natural industry brands are better for people and the planet, but companies must determine which certifications resonate most with their brand. SPINS will review the landscape of relevant certifications and claims and showcase relevant facts and performance data. Panelists will share their decision criteria to evaluate and pursue certifications, and communication strategies. In addition, […]
Follow your dreams of starting a food business with our help. The Hatchery’s cornerstone curriculum course will help you launch a successful food and beverage company. Learn all about the food entrepreneurship space as well as required licensing, certification, financing, and branding. Each attendee will receive our Starting a Food Business checklist, taking you through […]
How Amazon Works: The Fundamentals Learn about the different ways of selling on Amazon Understand the importance of SEO to improve discoverability Consider the ecommerce supply chain when developing your products and packaging (glass jars, heavy liquids, meltable items) About the presenters Cambria Copeland is the Senior Director of Business Management at Beekeeper Marketing, an […]
