How Amazon Works: The Fundamentals
- Learn about the different ways of selling on Amazon
- Understand the importance of SEO to improve discoverability
- Consider the ecommerce supply chain when developing your products and packaging (glass jars, heavy liquids, meltable items)
About the presenters
Cambria Copeland is the Senior Director of Business Management at Beekeeper Marketing, an Amazon General Management Agency, now part of the Digital Technology Group of Advantage Sales and Marketing, where she leads the business management team. Cambria has worked in e-commerce for 12 years, managing eCommerce accounts with Beekeeper Marketing for the past 8 years and in-house for start-up consumer packaged goods company prior to that. She has a BA in Electronic Communication Arts from San Francisco State University.
Sumi Mukoyama is the Senior Director of Advertising Alliances at Beekeeper Marketing, managing strategic partnerships between Amazon Advertising and Advantage. With 19 years media experience, she was formerly at Amazon Media Group before joining Beekeeper 4 years ago and is well-versed in traditional, digital and ecommerce advertising tactics.
