Coming up with a creative name, slogan, or logo can be hard but protecting it can be harder. Intellectual property attorney Cheryl Balough will review trademark, copyright, and trade secret basics, give you guidelines for selecting marks, and explain the trademark registration process. With these guidelines, you can ensure that your trade secrets stay secret, and your copyrights are not infringed.
About the Presenter:
Cheryl Dancey Balough helps businesses and individuals protect their ideas, trademarks, copyrights, and trade secrets as they start new ventures or grow existing businesses. She also advises start-ups and closely held businesses on issues related to corporate formation, contracts, e-commerce, privacy, and advertising. Cheryl is a principal at Balough Law Offices, LLC and an adjunct professor of copyright law at Chicago-Kent College of Law and previously was senior faculty in communications and business planning at Keller Graduate School of Management. Cheryl has been recognized by her peers as a Leading Lawyer in Chicago for business law and by Super Lawyers rating service as a Rising Star in business and corporate law. Before becoming an attorney, Ms. Balough spent 20 years as a marketing executive. She earned a JD from Chicago-Kent and an MBA from Northwestern University.
