We’ve all heard that “content is king,” but many small businesses have had terrible experiences with content marketing: Days and weeks of effort leading to no increase in online traffic, no extra conversions, and no change in the bottom line.
A content calendar can provide a framework, helping organizations produce focused content in the right channels at the right time. When we understand how a piece of content fits into the larger picture, it’s easier to find potential customers and guide them through the journey to conversion.
This seminar is most helpful for organizations who are currently blogging, vlogging, or otherwise creating content designed to attract leads and build authority, but wish they were getting better results and spending less time producing content.
Key Takeaways:
1) What channels content marketing efforts should be focused on
2) How to use a content calendar to plan content
3) How to repurpose content for top efficiency
About the Presenter: David Hornreich made his first website in 1996 and never really stopped. He is owner of Interrobang Digital, an agency focused on growth-driven digital strategy, and owner of Trouble-Free WP, a company that takes the stress out of keeping WordPress sites secure, updated, and optimized. He lives in Seattle, WA with his wife and three pets, and is spending his time in quarantine building an epic vegetable garden.
