Studies show that targeted seasonal marketing campaigns can increase engagement and conversion rates by up to 30% compared to non-seasonal campaigns. Learn how to plan and execute marketing campaigns tailored to different seasons effectively. Gain insights into consumer behavior, seasonal trends, and timing for maximum impact. Discover techniques to boost sales during peak periods and maintain momentum throughout the year. Key takeaways include mastering seasonal marketing tactics, enhancing sales strategies, and understanding market dynamics to drive year-round success.
About the Speaker:
Vishnu Nair, A passionate and transformative leader with 12 years in integrated marketing, CPG brand management, and Sales, with a proven track record of driving growth and leading high-performing cross-functional teams in complex environments. Extensive experience building brands, creative storytelling, launching innovation platforms, P&L management, & commercial marketing. Vishnu thrives on challenging the status quo, thinking outside the box to unravel problems, and generating new approaches. Some of the past executions include Super Mario OREO activation, OREO Seasonal activation – HOA (Holiday OREO Allowance), OREO IMAGINARY FRIENDS movie placement and activation, Innovations like OREO Cakesters & Gluten Free.
Brittany Stern, Brittany has been with Mondelez for 3+ years working across various marketing functions and brands, from Brand Licensing to Chips Ahoy! Brand management and currently leading Festive and Easter on the Seasonal Candy team. Prior to joining Mondelez, she received her MBA from Columbia Business School and worked in business development at Baked by Melissa, the bite size cupcake company based in NYC. She is a passionate marketer and true foodie to her core. She brings diverse CPG experience from her roles working across large and small companies/brands. Some of her past executions at Mondelez include launching OREO Frozen Treats, Chips Ahoy! Sweet Escapes summer ice cream program, and the KITH Ahoy! collaboration between Chips Ahoy! and lifestyle brand, KITH.
