Sales channel management is essential for sustainable growth and a competitive advantage. Learn from industry expert, Kelly Behr, on how to identify the right sales channels for your brand and how to drive products off shelves with a strong promotional plan and selling tool kit. This class will explore various sales channels, tips for working with distributors and brokers, and strategic insights on how to optimize them for maximum returns.
About the Speaker
Kelly Behr is a marketing turned sales leader with over 15 years of dedicated experience in leading sales strategy and execution. She specializes in scaling brands and driving growth across diverse channels, including retail, e-commerce, and food service. She has worked at companies such as kite hill as one of the first employees and helped them grow 7x in her time there. She was most recently at a smaller brand called Nuts for Cheese as head of sales where she grew both in the US and Canada. She loves working at better for you brands and bringing them to market.
