Having a robust Go To Market Strategy at the early stage is the most important foundation for your business success. In this seminar, you will learn about the basic building blocks of developing a strategy, including crafting your value proposition, setting your sales & marketing strategy, building the organizational infrastructure, developing your strategic initiatives, and establishing a KPI scorecard. This discussion will help you answer: What do I need to do in next 3-6 months?; What are the key questions I need to answer?; How will I go about answering these questions?; What resources do I need?; and How do I measure success?. Delineating your GTM strategy will accelerate your growth and ensure that you’re creating highest return on your limited capital and resources.
Topics Discussed Include:
1. Learn how to develop a strong go-to-market strategy to set you up for success
2. Learn how to craft your value proposition, sales & marketing strategy, and organizational infrastructure – and how to tie those into your strategic initiatives
3. Learn how to set up a KPI scorecard
About The Presenter:
Ashley Hartman
Ashley is involved in all areas of B&A, including screening, due diligence, portfolio company support, and portfolio strategy. She has deep experience leading growth strategy and establishing scalable infrastructure necessary to build sustainable ventures. Prior to B&A, Ashley was Vice President of Strategy & Operations at Hartman Windows & Doors, where she was responsible for growth strategy, leading expansion across the U.S. as well as setting the platform on which to grow. Ashley also worked for Coinstar in Business Development, focusing on launching their new ventures. After college, Ashley was an Analyst at NERA Economic Consulting.
Active in the Chicago community, Ashley serves on the Selection Committee and Associate’s Board of the Good Food Accelerator and is a mentor at The Hatchery. She is also a Member of the Board of the Harvard Business School Club of Chicago, where she co-leads the HBS New Venture Competition in Chicago; as well as the National Leadership Council of United States Artists. Ashley received an MBA with honors from Harvard Business School and a BA in Political Economy, summa cum laude, from Williams College.
Andrew Bluestein
Andrew is the co-founder and Managing Partner of B&A, which includes developing the firm’s investment strategy, leading the investment committee, and advising portfolio companies. He sits on three boards and is an observer on another three, including Factor 75, Bizzy Coffee, and Rethink Water. In addition to his work at B&A, Andrew has served on the steering committee of the Good Food Business Accelerator and as a mentor at 1871.
Andrew brings to B&A a deep and diverse background working with emerging leaders to grow their businesses. Andrew spent over seven years as a strategy consultant at Monitor Deloitte, working on in corporate, competitive, marketing, and organizational strategy across a diverse set of retail, CPG, hospitality, and business service clients. Andrew has an MBA with distinction from the Kellogg School of Management and a B.S. in Industrial and Labor Relations with Honors from Cornell University.
Outside of work, Andrew is a global traveler, avid Chicago sports fan, BBQ chef and a struggling golfer. When not at the office, he keeps busy with his wife, Kate, and their two kids, Vivienne and Aidan.
Bluestein is a family office based in Chicago with a dedicated venture capital fund that actively invests financial and human capital to help build scalable businesses. Our focus is Seed and Series A startups in food and retail, investing across the value chain (including goods, services, e-commerce, distribution, and technology). Notable investments in the CPG space include: Vive Organic, a two-ounce wellness shot; Base Culture, a grain-free baked good company; Emergy / Meati, a plant-based protein; Yerbae, an enhanced sparkling water; and Buddy Nutrition, a personalized CPG platform. To learn more about B&A’s investment approach, team and portfolio, please visit http://www.bluesteinassociates.com/.
