Picking the right flavor for your next product: A practical guide to exploring the options and making the right choice. When deciding on the flavor of your next product the choices can seem overwhelming, or worse, too limited.
In this presentation, we’ll talk about where to find inspiration and how to use your brand’s unique attributes to narrow down to a short list of options. We’ll demystify the ingredient known as Flavor and answer your most pressing questions about what flavors are, how to use them, and how to pick the right one for your product. All with an eye toward getting you to your best tasting product possible.
Key takeaways:
- Find new sources of flavor inspiration
- Use your brand’s unique filters to narrow the options
- Decide what kind of flavor component you need
- Assess technical fit and select a winner!
About the presenters
Bill Aslanides, Chief Flavor Chemist, has helped companies grow through the development of consumer-preferred flavors for their products for over 25 years. Specializing in beverage emulsions and flavors for the alcohol industry, Bill is the creative force behind hundreds of successful products that you know and love. He’s passionate about helping to demystify flavor for entrepreneurs and has trained others extensively on the art and science of flavor. He’s a certified member of the Society of Flavor Chemists and holds a M.S. Food Science from the University of Illinois and a B.S. in Biology from Beloit College. Bill can be reached at Baslanides@synergytaste.com.
Tracy Cesario, Marketing Director, is a flavor industry veteran who has spent the last 20 years helping customers find the new product opportunities that exist where consumer, market and food trends meet. With a communications background she’s a trusted resource at connecting the dots between the science of product formulation and consumer understanding of food. Tracy can be reached at tcesario@synergytaste.com .
