With so many different marketing channels to choose from, it’s hard to know what’s most effective for your brand. Melissa Harris, founder and CEO of M. Harris & Co marketing consultancy, shares how there’s more to marketing than social media, emails, and paid ads. This course will help you identify your target audience and what channels to put your efforts into.
About the Presenter:
Melissa Harris, Founder and CEO of M.Harris & Co began her career as a journalist, capping 15 years in media as a business columnist for the Chicago Tribune. While earning her MBA from the University of Chicago Booth School of Business, Melissa joined a real estate private equity firm as vice president of marketing.
Facing a mountain of MBA student debt and with the addition of her newborn, Melissa took the greatest risk of her life: She left the world of private equity to start her own company. Five years later, M. Harris & Co. has become one of the fastest-growing marketing firms in the Midwest. M. Harris & Co. is a marketing and communications firm that helps clients find the right words to describe what they do, how they do it and why they matter. They preach brevity and clarity, because organizations that tell simple, compelling stories win more business.
