A cohesive package design differentiates your brand in retail and digital markets and strengthens your branding. Join Epac Flexibles’s Jeff Jacobs to review the packaging process, hear the advantages of digital printing and variable data printing, and learn tricks for low-cost software and methods to test and validate your design. The class also covers the technical side of packaging equipment, co-packing, and the best practices for sustainable packaging.
About the Presenter:
Jeff Jacobs is a marketing executive at ePac Flexible Packaging leading national and international digital, strategy, and partnership efforts. Jeff has over 20 years of experience working in a variety of marketing, branding, and design agencies with some of the leading CPG, grocery store, and technology companies in the world including brands like Whole Foods, Samsung, Publix, Walmart, Frito Lay, Gatorade, and Stacies. Jeff has spent the majority of his career developing advertising campaigns, creating in-store experiences, and defining brands before moving client-side to an established CPG brand prior to his current role at ePac.
The Illinois Small Business Development Center and Illinois Small Business Development Center International Trade Center is funded in part through a cooperative agreement with the U.S. Small Business Administration (SBA), the Illinois Department of Commerce & Economic Opportunity, and the Industrial Council of Nearwest Chicago (ICNC). Reasonable accommodation for persons with disabilities will be made if requested at least two weeks in advance. Please contact the center at (312)421-3941.
