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Create a Brand to Inspire and Engage Consumers

July 22 @ 4:00 pm - 5:30 pm | $20

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Come learn how to create an inspiring and engaging brand strategy from scratch! You will learn how to develop a target consumer, positioning statement, brand pyramid, guardrails and architecture. This is the perfect class to take prior to creating a logo and launching a product! 

In this webinar you’ll learn how to develop your target consumer, develop a positioning statement and create the brand pyramid/architecture/guardrails. 

 

About the presenter:  

Laurie Parfitt is a seasoned Marketing & Category Management Executive with extensive experience in brand strategy, activation, assortment optimization, category strategy, planogram support, and consumer insights through her experience at Kraft Foods, Jim Beam, Topco, Mizkan (Ragu & Bertolli) and Mission Dispensaries. She has worked with Grocery, Mass, Club, Drug, and Dollar chains across the country, as well as with local, independent, and non-chain sellers. She brings extensive experience with Nielsen, IRI, Mintel, Spectra, MarketTrack, InfoScout Omni-Panel, Homescan Panel, primary consumer research and JDA as well as Apollo. She is skilled in using data to develop shelving, category strategy, and customer sell stories. 

Details

Date:
July 22
Time:
4:00 pm - 5:30 pm
Cost:
$20
Website:
https://thehatcherychicago.ticketspice.com/create-a-brand-to-inspire-and-engage-consumers

Organizer

Dani
Phone:
(312) 283 - 5767
Email:
dani@thehatcherychicago.org

Venue

Webinar
IL United States + Google Map
Phone:
3122835723
Website:
thehatcherychicago.org

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