Come learn how to create an inspiring and engaging brand strategy from scratch! You will learn how to develop a target consumer, positioning statement, brand pyramid, guardrails and architecture. This is the perfect class to take prior to creating a logo and launching a product!
In this webinar you’ll learn how to develop your target consumer, develop a positioning statement and create the brand pyramid/architecture/guardrails.
About the presenter:
Laurie Parfitt is a seasoned Marketing & Category Management Executive with extensive experience in brand strategy, activation, assortment optimization, category strategy, planogram support, and consumer insights through her experience at Kraft Foods, Jim Beam, Topco, Mizkan (Ragu & Bertolli) and Mission Dispensaries. She has worked with Grocery, Mass, Club, Drug, and Dollar chains across the country, as well as with local, independent, and non-chain sellers. She brings extensive experience with Nielsen, IRI, Mintel, Spectra, MarketTrack, InfoScout Omni-Panel, Homescan Panel, primary consumer research and JDA as well as Apollo. She is skilled in using data to develop shelving, category strategy, and customer sell stories.
