In this webinar, we’ll cover a variety of topics starting with video content basics. You’ll learn why video matters now more than ever, what it can and can’t do for your overall marketing plan, and how to tailor your content and messaging. There’s also a good chance you’ve already got assets on hand that can be turned into video, so we’ll walk you through some ideas to repurpose what you’ve got. Finally, we’ll wrap up with some thoughts on how to make the most of this crazy time and use it to your video advantage.
Key Takeaways:
- Why having a content strategy matters
- Ideas on how to get started with video, even if you’re starting from scratch
- A better understanding of the video production process
About the Presenter:
Skalawag Productions is a skilled creative team with full-service video content strategy and production capabilities. We create high-impact, compelling content alongside the best people. And since we specialize in strategy and production for food and beverage brands, it means we’re sometime lucky enough to do it with a good cocktail in hand.
Afters year working on higher education videos, Mark Skala founded Skalawag Productions on the belief that video strategy and innovative creative ideas must go hand in hand. Today, Skalawag Productions helps Food & Beverage brands by providing them with a simple and effective way to plan and create high-quality content for all their channels. Simple Mills, Lightlife, Dana Rebecca Designs, the Pulmonary Fibrosis Foundation, Special Olympics Chicago and Breckenridge Distillery are just a few of Skalawag’s clients. Mark digs cheap gas station sunglasses, trying new things (but mostly food and drink), home brewing, and really good pho. He hates hot dogs.
