You have a strong brand message, and it’s important that it resonates with your target audience. This immersive session covers social media writing, mission statements, and branding to develop the key communication building blocks needed to test your market and get the most out of your website and digital marketing strategies.
About the Speaker:
Melissa Harris is the founder and CEO of M. Harris & Co, a marketing and communications firm. With over 15 years in journalism as an award-winning business columnist for the Chicago Tribune, Melissa’s communications expertise helps clients find the right words to describe what they do, how they do it, and why it matters.
The Illinois Small Business Development Center is funded in part through a cooperative agreement with the U.S. Small Business Administration (SBA), the Illinois Department of Commerce & Economic Opportunity, and the Industrial Council of Nearwest Chicago (ICNC). Reasonable accommodation for persons with disabilities will be made if requested at least two weeks in advance. Please contact the center at (312)421-3941.