You’ve landed on the shelf… now what? Let’s talk about making the sale & getting those reorders! Join former Grocery Buyer-turned-wholesale consultant Alli Ball to learn her 3 Steps to Increasing Your Sales in this live webinar. Alli will talk about increasing your revenue during a potential recession, her framework for supporting and growing your wholesale partnerships, and how to ensure you’re creating systems for reorders. We know how urgent it feels to keep cash coming into your business right now, and this webinar will give you easy, actionable steps that you can take NOW to increase your sales.
This event is at no cost for residents of West Side communities. To register, email dana@thehatcherychicago.org
About Speaker
Alli Ball is a certified leadership coach, providing consulting & coaching from the wholesale buyer’s perspective. Alli helps producers understand what it takes to get your products on the retail shelf – and keep them there. Prior to launching Food Biz Wiz in 2014, Alli was essential in the development of the Bi-Rite Family of Businesses, sourcing product & consulting hundreds of up-and-coming food businesses for years as an Assistant Buyer for Bi-Rite 18th Street in San Francisco, and then as Head of Grocery & Store Manager at Bi-Rite Divisadero, building and managing a team and operations to support over 3,000 SKUs & $7M in annual sales in the grocery department alone. In addition to assisting over 3,000 brands inside of Retail Ready®, Alli has consulted with retail stores across the US to train grocery buying teams on category review practices, increasing sales, launching private label brands, and fine-tuning operations for multimillion-dollar departments. She has supported The Good Food Awards for seven years as the Founding Pantry Chair, and the Committee Chair Manager, and volunteers for La Cocina, a nonprofit working to solve problems of equity in business ownership for women, immigrants and people of color.
