Successful Retail Rollouts Series
This three-part series equips entrepreneurs with the knowledge and skills to confidently prepare their products and businesses for retail success. Each session focuses on a critical aspect of retail readiness, from understanding the buyer’s perspective to creating impactful promotional strategies. Whether you’re preparing to launch in retail or optimize your existing strategy, this series provides actionable insights to help you stand out in a competitive market.
Register for all sessions and receive a 25% discount
Session 1: Navigating the Retail Landscape and Preparing Your Product for Store Shelves
Session 2: Building Retail Parnerships: From Buyer Engagement to Contract Negotiation
Establishing strong retail partnerships is key to securing shelf space, scaling your reach, and driving long-term success. This session covers how to approach buyers, navigate the onboarding process, and work with brokers and distributors to expand your reach. Participants will learn strategies for managing industry standards with pricing, order volumes, and delivery schedules. Additionally, the session will cover essential financial considerations, including aligning your product expenses and profit and loss (P&L) statements, costing and pricing strategies, and calculating product margins to ensure sustainable growth.
About the Speakers:
Noelle Wagner is grocery retail expert with over 20 years of experience in the Natural products industry. She led the Whole Body division for Whole Foods Market Midwest for many years before being recruited to work on cutting edge brick-and-mortar retail for Amazon. Noelle also managed retail and ecommerce sales for a Chicago based CPG company before coming to PRESENCE Marketing in 2018. Noelle specializes in guiding emerging brands into the grocery retail channel.
Tim Mustafa serves as the Executive Director of Business Development of Global Brand and Export Development, a minority-owned and B-Corp certified food brokerage company committed to innovation and success in retail and marketing. With over 10 years of experience in the natural and specialty retail sectors. Tim has played a key role in launching over 3,000 brands across more than 60 countries and has significantly contributed to developing distributor partnerships globally. Notably, he has led KeHE’s international sales efforts, further enhancing his expertise in global market expansion. Tim’s deep understanding of strategic market positioning and distributor relationships enables him to guide brands through successful market entries and drive substantial growth. His expertise ensures impactful results and sustainable success on a global scale.
Session 3: Driving Retail Sales with Promotions and Analytics