Successful Retail Rollouts Series
This three-part series equips entrepreneurs with the knowledge and skills to confidently prepare their products and businesses for retail success. Each session focuses on a critical aspect of retail readiness, from understanding the buyer’s perspective to creating impactful promotional strategies. Whether you’re preparing to launch in retail or optimize your existing strategy, this series provides actionable insights to help you stand out in a competitive market.
Register for all sessions and receive a 25% discount
Session 1: Navigating the Retail Landscape and Preparing Your Product for Store Shelves
Successfully entering the retail market requires a clear understanding of the industry and a product that meets retailer and consumer expectations. This session explores the structure of the retail landscape, from traditional brick-and-mortar stores to e-commerce platforms and hybrid models. It will also cover essential steps to prepare products for retail, including packaging design, labeling requirements, compliance with retail standards and leveraging materials like sell sheets.
About the Speaker:
Noelle Wagner is grocery retail expert with over 20 years of experience in the Natural products industry. She led the Whole Body division for Whole Foods Market Midwest for many years before being recruited to work on cutting edge brick-and-mortar retail for Amazon. Noelle also managed retail and ecommerce sales for a Chicago based CPG company before coming to PRESENCE Marketing in 2018. Noelle specializes in guiding emerging brands into the grocery retail channel.
Jeff Pacholski is Director of Sales at AE Global, a leading custom packaging designer, manufacturer, and supply chains solution provider specializing in servicing CPG brands with a focus in natural foods, health & beauty, beverage, and supplement industries. Jeff has over 5 years of experience in packaging, focusing on supporting clients within packaging design, manufacturing, and sustainability. Jeff previously worked at RR Donnelley supporting packaging and print needs for Chicago companies and institutions, and at Euromonitor supporting market analysis and branding efforts for large multinational corporations.
Session 2: Building Retail Partnerships: From Buyer Engagement to Contract Negotiation
Session 3: Driving Retail Sales with Promotions and Analytics