About the Event:
McKinsey & Company research shows that a 1 percent improvement in pricing can drive an 8 percent to 9 percent increase in operating profits when sales volume remains stable. This demonstrates that pricing decisions have an outsized impact on the bottom line and often deliver greater returns than cost reductions, volume growth, or operational improvements.
This class will focus on practical pricing strategies that support both profitability and competitiveness. It emphasizes Cost of Goods Sold (COGS) as a critical foundation for pricing decisions. A clear understanding of COGS allows businesses to set prices that balance profitability with customer value and support long term, sustainable growth.
About the Speaker:
Noelle Wagner is grocery retail expert with over 20 years of experience in the Natural products industry. She led the Whole Body division for Whole Foods Market Midwest for many years before being recruited to work on cutting edge brick-and-mortar retail for Amazon. Noelle also managed retail and ecommerce sales for a Chicago based CPG company before coming to PRESENCE Marketing in 2018. Noelle specializes in guiding emerging brands into the grocery retail channel.
