A great go-to-market strategy ties together your target market insights and market potential into a clear, actionable plan. In this session, we’ll guide you through creating a strategic roadmap that outlines your value proposition, sales and marketing tactics, and key performance indicators. You’ll also learn how to adapt your strategy to changing market conditions and customer feedback.
About the Speaker:
David Donnan, is the Adjunct Professor at Northwestern University and President of Silvertip Management. David is a business leader and consultant with significant global experience in the agriculture, food and retail industries. During his career, David has run operating companies, managed food plants and consulted leading global retail and consumer product companies. As an adjunct professor at Northwestern University teaching a graduate course on the Future of Sustainable Food & Agriculture. He is also a Partner Emeritus with Kearney, an international management consulting firm, where he ran the global food and agriculture practice. A champion of innovation in the food sector, David works as an investor and mentor with many entrepreneurs and startups in the nutrition, food and agriculture industry. He recently served a 3-year term as a Public Board Member of The Academy of Nutrition and Dietetics, that represents the 100,000 registered dieticians in the US. He often speaks at leading conferences on the topics of consumer nutrition, technology and consumer trends.
David is a Limited Partner of Spiral Sun Investments, an early stage venture capital firm focusing on natural foods and food supplements. He also serves on the boards of Protein Industries Canada, a public-private partnership to promote plant based protein industries and the Foundation for Food & Agriculture Research that funds advanced research into sustainable agriculture.
David is a professional engineer and holds a Masters in Business Administration from the Rotman School at the University of Toronto.
