About the Event:
Your brand is more than a logo. It’s the story, positioning, and personality that makes your business memorable and meaningful.
In this interactive session, you’ll learn the key elements of effective brand strategy, and actually start building your own. We’ll break down the essentials of brand positioning, then guide you through live exercises to help clarify your brand’s voice, values, audience, and competitive edge.
Whether you’re just starting out or looking to refresh your brand, this workshop will help you start to define your unique positioning, so you can attract the right customers, stand out in your category, and grow with confidence.
About the Speaker:
Niloo Mirani is the founder of Mirani & Co., a consultancy specializing in brand strategy and marketing for emerging food and beverage companies. She also serves as the Brand Strategist for a leading branding and packaging agency in San Diego. With nearly two decades of experience in the food and CPG industry, Niloo has worked with multimillion-dollar brands, revitalized early-stage startups, and even founded her own snack company, bringing Persian-inspired products to national retailers like Whole Foods
At Mirani & Co., Niloo helps food brands build strong foundations through fractional CMO support, brand positioning, identity development, and cohesive marketing.
