Join GS1 US for an informative session that will introduce you to key supply chain fundamentals and help you get ready to meet retailer requirements. In this session, you’ll learn:
- The importance of the Global Trade Item Number (GTIN) and the UPC barcode in inventory management, retailer validation, and product tracking.
- How to estimate the number of barcodes your business will need.
- Packaging hierarchies—like the difference between an “each” and an “inner pack.”
- Common barcode types and how they’re evolving to meet modern consumer demands
About the Speaker:

Megan Baumer is a Business Development Director, Strategic Accounts at GS1 US with a focus on the e-commerce community. She works directly with agencies, platforms, marketplaces, and solution providers who share the common goal of helping brands grow. Her previous experience includes private-label product manufacturing and sales, along with extensive experience in the non-profit world.
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Kristen McCormick is a Director of Business Development at GS1 US, where she has spent nearly 2 years driving partnerships, strategic growth initiatives, and industry collaboration around product identification and supply chain standards. With a background in the software industry, she brings a strong blend of technical and business acumen to her role, helping organizations unlock value through innovation, data and global commerce standards.

