Margaret Doherty
Evaluating Contract Manufacturers: How to Select and Collaborate with the Right Partner
Virtual ILOn average, it takes six months to a year for a brand to find a suitable manufacturer with the required capabilities and capacity to make your product, if at all. Contract manufacturing can offer numerous advantages, but it requires careful evaluation and considerations to ensure a successful and profitable partnership. This session will guide you …
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Transforming Your Brand Name into an Engaging Brand Universe
The Hatchery Chicago 135 North Kedzie Avenue, Chicago, IL, United StatesConsistent brand presentations across platforms increase revenue up to 23% (Forbes). In this class, we’ll delve into the art of brand naming and discuss the hidden power within the words you use to describe your brand. A successful brand goes beyond aesthetics; it communicates values, emotions, and your unique point of view. Throughout this class, …
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Managing Product Liability Risk
Make City 320 N Damen Avenue, Chicago, IL, United StatesThe number of class action lawsuits against food and beverage CPG companies reached an all-time high of 325 cases filed in 2021 alone (Perkins Coie). The last thing any business owner wants to deal with is a lawsuit. One of the best ways to protect your company is by preemptively managing product liability risk before …
Make the Most of Your Advertising Budget
The Hatchery Chicago 135 North Kedzie Avenue, Chicago, IL, United StatesOn average, social media advertisements can cost 10-20% of your annual revenue (SmallBizTrends). An effective strategy is crucial to growing your brand. This session will guide you through paid advertising and content strategy to make the most of your advertising budget, maximize efforts, and prioritize engagement. Featured Speaker Argelia Martinez is a Managing Director …
Driving Sales Through a Variety of Channels
The Hatchery Chicago 135 North Kedzie Avenue, Chicago, IL, United StatesTake your business to the next level with an engaging networking event that will identify the most successful sales channels for your business. Discover nontraditional channel opportunities and unique ways to approach potential buyers or drive sales through promotions and partnerships. Whether you're a seasoned entrepreneur, a startup founder, or simply looking to expand your …