Offering online purchasing can accelerate revenue, but a unique marketing strategy can stabilize that growth for longer periods of time. Join Teddy Heidt of The Gauge Collective to learn the most effective ways to market your ecommerce store and how promotional campaigns can increase sales while also establishing your brand’s presence.  A part of the Everything …

Ecommerce Marketing and Promotional Campaign Strategies Read More »

They say a picture is worth a thousand words, so let your images do the selling for you! In this introductory class, we discuss the fundamentals of food styling– what it is, who it's for, and why it's effective in increasing sales. Learn how to apply techniques to packaging, social media, marketing materials, and menus. …

Food Styling Basics: How to Stand Out! Read More »

Trade shows can offer exposure, retail introductions, press opportunities, and long-term sales in a B2B environment. Make the most of your experience with expert insights! In this session, we discuss how to select the right show for your business, discounted opportunities, tips and tricks to maximize exposure, and measurements for a successful show.    About the Presenters:  …

Preparing to Showcase at Trade Shows and Expos Read More »

In honor of Women’s History Month and International Women’s Day, we are celebrating female founders and introducing streamlined tools for success. In addition to connecting with a community of entrepreneurs and industry experts, hear about capital sources and the process of becoming a certified Woman-Owned Business.   Food sampling will be provided by entrepreneurs. Ticket sales go to …

Networking Event: Celebrating Female Entrepreneurs Read More »

A strong brand foundation is the key to growing a successful business. Creating an authentic, relevant, and consistent experience for your customer unlocks their trust– helping you stand out from the competition. In this session, learn how to finetune the brand mission and story, ensuring a clear and distinct positioning that can be activated across …

Branding Basics: Purpose, Positioning, and Activation Read More »

According to the Harvard Business School, 70% of Americans believe it’s important for companies to make the world a better place. Corporate Social Responsibility (CSR) is more than a buzz word– it’s a must-have, and many entrepreneurs aspire to balance earning a profit while fulfilling a purpose in their business. Join us for a conversation and …

Networking Event: Mission and Margin – Small Business and Social Entrepreneurship Read More »

Understanding the financial health of your company is one of the most vital skills to develop. Luckily, there are tools and approaches that can help simplify the process. In this session, you will learn the functional use of profit and loss statements and balance sheets. Discover how they work together, and what you can do to …

Get to Know Your Financials with Profit & Loss Statements and Balance Sheets Read More »

The delivery of your business pitch is just as important as the words that make it up. This interactive workshop will teach and explore ways to maximize your speaking voice’s impact on critical discussions with prospective investors, consumers, and more. Discover unique ways to build confidence and flip your pitch delivery from flat to authentic, …

The Art of the Sell: Optimize Your Voice for Your Pitch Read More »

Co-manufacturing is a common next step for businesses looking to reduce labor, increase volume, and accelerate time to market. In this session, experts demystify the co-manufacturing process, including what a good contract looks like, deciding when it’s the right move for a company, and how to evaluate prospective co-manufacturers for long-lasting partnerships.      About …

An Insider’s Guide to Co-manufacturing Read More »

34% of consumers reported that they discovered a brand solely through influencer social media posts, according to the Marketing Dive. This networking event will showcase how to expand your reach and build audience trust through ambassador and influencer marketing.  Discover ways to activate your current network, what to consider when hiring an influencer, how to …

Networking Event: Leveraging Ambassadors and Influencers to Grow Your Brand Read More »