Chicago Small Business
Calendar of Events
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Pricing Your Product for Success
Pricing Your Product for Success
About the Event: McKinsey & Company reports that improving your pricing by just 1% can result in an over 8% increase in operating profits, proving that pricing decisions can significantly influence your bottom line. This session dives into strategies essential for profitability and competitiveness. It emphasizes the crucial role of the Cost of Goods Sold […]
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Brand Positioning
Brand Positioning
About this Event: In today's dynamic market environment, effectively positioning your brand is essential for standing out amidst competition and resonating with your target audience. From defining your unique value proposition to understanding consumer perceptions, we'll explore the key elements necessary for creating a distinctive brand and where it fits in best in a sea […]
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Sales Channel Growth & Management
Sales Channel Growth & Management
Sales channel management is essential for sustainable growth and a competitive advantage. Learn from industry expert, Kelly Behr, on how to identify the right sales channels for your brand and how to drive products off shelves with a strong promotional plan and selling tool kit. This class will explore various sales channels, tips for working […]