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February 2021

Know Your Category & Customer: Learn What Retailers Want In A Sell Story!

February 11 @ 4:00 pm - 5:00 pm
Webinar IL United States + Google Map
$20

Enrolled in the Sprouts Program? Look for this icon designating participation requirements to complete your program.

Once you have a great product and/or solution, learn what buyers are looking for in a sell story. We will cover all of the components that you need for a presentation to retail inclusive of insights, the 4 P’s (Product, Price, Promotion, and Placement), and category solution ideas.  You will learn…  What syndicated and primary consumer insights you need to be respected as the expert in your category How to structure a cohesive story inclusive of the 4P’s Unique category…

Trademarks, Trade Secrets & Copyrights: Protecting Special Features in Your Food Business

February 16 @ 4:00 pm - 5:00 pm
Webinar IL United States + Google Map
$20

This icon denotes an event or class that is free for West Side residents. Please click on the event listing for registration instructions and to learn more.

Enrolled in the Sprouts Program? Look for this icon designating participation requirements to complete your program.

Have you come up with a creative name, slogan, or logo but don’t know how to protect it? Or are you not quite sure what gives a trademark strength?  What are trade secrets? How can you use them to make your food business more successful? What steps must you take to protect a trade secret?  Are there any aspects of your food business that are protectable by copyright?  Cheryl Balough, an intellectual property attorney, will review trademark basics, give you…

Celebrating Black Entrepreneurs Paving the Way Forward

February 18 @ 10:00 am - 11:00 am
Webinar IL United States + Google Map
$20

This icon denotes an event or class that is free for West Side residents. Please click on the event listing for registration instructions and to learn more.

In honor of Black History Month, The Hatchery is partnering with Foodbevy on a special event to celebrate black entrepreneurs in our community. We’re excited to bring together successful black founders on February 18 to talk about the businesses they’re scaling, their experiences as black entrepreneurs in the food and beverage industry, and their best advice for early and aspiring business owners.   Proceeds from this event will go towards advancing The Hatchery’s mission of helping local food and beverage entrepreneurs start and grow successful businesses. We are building a thriving community of diverse founders at our incubator…

Marketing 101: Content Creation and Social Media

February 23 @ 2:30 pm - 3:30 pm
Webinar IL United States + Google Map
$20

Enrolled in the Sprouts Program? Look for this icon designating participation requirements to complete your program.

  If your website is the mousetrap, content is the cheese. This seminar will teach how to make some really great tasting cheese.  In this webinar we will be discussing the following:   Why content is necessary  How to create good content  Most importantly, how to use it    About the Presenter:   Melissa Harris, Founder & CEO  Melissa Harris began her career as a journalist, capping 15 years in media as a business columnist for the Chicago Tribune. While earning her…

Label Claims: A Legal and Regulatory Overview

February 24 @ 12:00 pm - 1:00 pm
Webinar IL United States + Google Map
$20

Enrolled in the Sprouts Program? Look for this icon designating participation requirements to complete your program.

Every aspect of your packaging can be reviewed by the FDA. As more consumers carefully examine packaging copy, new FDA regulations are emerging to insure that these claims are in fact true. Join specialist attorneys from Schiff Hardin LLP, Registered Dietitian and Regulatory Nutrition Consultant, and Corporate Counsel, Brands at Kellogg Company to learn about the language needed to ensure your food industry product meets FDA regulation requirements and satisfies customer inquiries.    About the Presenters:    Malerie Ma Roddy   …

Hatchery February Networking Event: Innovation & Pivots in Chicago’s Pizza Scene

February 25 @ 4:00 pm - 5:30 pm
Webinar IL United States + Google Map
$15

Join us for our February virtual #HatcheryNetworking event! Our monthly Hatchery Networking events are a great way to meet entrepreneurs and other members of our community and dig into the big topics impacting the food and beverage industry.  This month we are exploring the delicious world of pizza! Did you know that, according to Datassential, 20% of new restaurants that opened during the pandemic were pizza restaurants? Even though pizza has been an American favorite for decades, chefs and entrepreneurs are still finding ways to bring customers new flavors, formats, and experiences that make them…

March 2021

Food Photography: How to Take Beautiful Photos of Your Product

March 3 @ 4:00 pm - 5:00 pm
Webinar IL United States + Google Map
$20

Enrolled in the Sprouts Program? Look for this icon designating participation requirements to complete your program.

We all eat first with our eyes, and that's no different online or on social media. Having strong images to use on social and web channels can make or break your business, but paying a photographer isn't always an option. Join this class to learn a few simple tricks to up your photography game and understand how to place more value and importance on imagery for your business. Any stage or type of entrepreneur can join, but it might be…

Starting A Food Business

March 9 @ 4:00 pm - 6:00 pm
Webinar IL United States + Google Map
$40

This icon denotes an event or class that is free for West Side residents. Please click on the event listing for registration instructions and to learn more.

Enrolled in the Sprouts Program? Look for this icon designating participation requirements to complete your program.

Follow your dreams of starting a food business with our help. The Hatchery’s cornerstone curriculum course will help you launch a successful food and beverage company. Learn all about the food entrepreneurship space as well as required licensing, certification, financing, and branding. Each attendee will receive our Starting a Food Business checklist, taking you through each license and certification you need to consider, so you’ll get started on the right track. An experienced business attorney will also cover the many…

Proud To Be WOB: Inspirational Women Leaders and Funding Strategies

March 10 @ 3:00 pm - 5:00 pm
Webinar IL United States + Google Map
$35

This icon denotes an event or class that is free for West Side residents. Please click on the event listing for registration instructions and to learn more.

In honor of International Women’s Day, we are once again partnering with the Women’s Business Development Center to provide an afternoon filled with information and resources for female entrepreneurs! Join us and the Wonder Women of the Food and Beverage Industry for two important conversations, one focused on the successes and strategies of innovative female leaders in the food and beverage industry, and the other diving into the world of financing your startup.   Find the support you need while…

Proud To Be WOB: How To Become A Certified Woman Owned Business

March 12 @ 1:00 pm - 2:00 pm
Webinar IL United States + Google Map
$20

This icon denotes an event or class that is free for West Side residents. Please click on the event listing for registration instructions and to learn more.

Enrolled in the Sprouts Program? Look for this icon designating participation requirements to complete your program.

In honor of International Women’s Day we are partnering with the Women’s Business Development Center to provide more information about becoming a certified Women Owned Business and the fantastic programs and initiatives available to female entrepreneurs.   During this webinar we will be learning directly from Cynthia Johnson, the Director of Established Business Services at WBDC on how to become a Certified Woman Owned Business. We will be discussing the types of certifications, long term strategies, application processes, and the organization’s…

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