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March 2022

March Networking Event: Reimagining Breakfast

March 31 @ 4:00 pm - 5:30 pm
Webinar IL United States + Google Map
$20

This icon denotes an event or class that is free for West Side residents. Please click on the event listing for registration instructions and to learn more.

With breakfast being regarded as the most important meal of the day, consumers are craving adventure to liven up their morning routine. From the idea of Breakfast-all-Day offerings, eating on the go or Plant-based alternatives to Culture cuisine, we will never view breakfast the same way again! In this event, we will take a dive into those trends to discover how brands are incorporating global flavors and reinventing the age-old breakfast menu.  Moderator:  Mark Graham Director, Global Culinary- Kellogg Company…

April 2022

Product Placement: Know Your Category

April 7 @ 4:00 pm - 5:00 pm
Webinar IL United States + Google Map
$20

Once you have a great product, learn what buyers want in a sell story. Join expert Laurie Parfitt to learn all the necessary components needed for retail, the 4 P’s (Product, Price, Promotion, and Placement), and category solutions. You'll cover what syndicated and primary consumer insights are needed to be respected, how to structure a cohesive story, and category solutions/merchandising ideas that will impress a buyer.   About the Presenter:  Laurie Parfitt is a seasoned Marketing & Category Management Executive…

Legal Aspects of Early-Stage Fundraising

April 14 @ 4:00 pm - 5:00 pm
Webinar IL United States + Google Map
$20

Do you know the legality of starting your fundraising journey? Join attorney Leslee Cohen as she highlights the laws underlying early-stage fundraising. She will discuss the differences between convertible notes, SAFEs, and straight equity offerings in addition to Series A offerings. You’ll leave with a basic understanding of how to protect yourself in the offering process, whether as startups or investors.  About the Presenter:  Leslee Cohen has been a principal at Hershman Cohen LLC since 2010. The firm specializes in…

Starting A Food Business

April 19 @ 4:00 pm - 6:00 pm
Webinar IL United States + Google Map
$40

This icon denotes an event or class that is free for West Side residents. Please click on the event listing for registration instructions and to learn more.

Enrolled in the Sprouts Program? Look for this icon designating participation requirements to complete your program.

Follow your dreams of starting a food business with our help. Join Natalie Shmulik of The Hatchery and Cheryl Balough of Balough Law Offices to go through a food business checklist and make sure you structure your business correctly from the start. This class covers required licensing, certification, financing, and branding.  This event is free for residents of the West Side communities. To register, email dani@thehatcherychicago.org About the Presenters:  Natalie Shmulik is The Hatchery’s Chief Strategy and Incubation Officer and go-to resource for launching a successful food and beverage business.…

Effective Business Communication: Public Speaking and Media Training

April 20 @ 12:00 pm - 1:00 pm
Webinar IL United States + Google Map
$20

The spotlight is on, and it’s your time to shine! Communicating confidently in-person can make or break a business’s success. Whether it’s closing a sale or hiring a superstar, Melissa Harris of M. Harris & Co will help refine your communication skills to take charge of any challenge. This class covers communication confidence, verbal dos and don’ts, and effective ways to lead.    About the Presenter: Melissa Harris is the founder and CEO of M. Harris & Co, a marketing and…

May 2022

Feeding the Beast: Understanding Content Creation and Video Strategy in 2022

May 4 @ 4:00 pm - 5:00 pm
Webinar IL United States + Google Map
$20

  Video is a powerful tool for brands – so it’s important to understand the channels, formats, and mediums needed to be successful. Join Skalawag Productions’ Mark Skala to learn content creation basics, with consumer engagement tips, social media posting strategies, and video shooting dos and don’ts to strengthen your digital brand.    About the Presenter:  Mark Skala is the Founder and Creative Director of Skalawag Productions. Mark is committed to helping food and beverage brands develop effective video strategy and…

How to Sell to Costco

May 10 @ 12:00 pm - 1:00 pm
Webinar IL United States + Google Map
$20

  Take your product to a regional, national, or global market with a brand like Costco Wholesale. Join Section Manager Amy Becker to hear how to pitch to a national retailer, set pricing standards, and gain valuable business-to-business (B2B) insights from Coscto Suppliers.    About the Presenter:  Amy Becker joined Costco Wholesale over 30 years ago while attending college in the San Francisco Bay Area. She spent 11 years in various positions within operations before joining the buying team in…

Starting A Food Business

May 17 @ 4:00 pm - 6:00 pm
Webinar IL United States + Google Map
$40

This icon denotes an event or class that is free for West Side residents. Please click on the event listing for registration instructions and to learn more.

Enrolled in the Sprouts Program? Look for this icon designating participation requirements to complete your program.

Follow your dreams of starting a food business with our help. Join Natalie Shmulik of The Hatchery and Cheryl Balough of Balough Law Offices to go through a food business checklist and make sure you structure your business correctly from the start. This class covers required licensing, certification, financing, and branding.  This event is free for residents of the West Side communities. To register, email dani@thehatcherychicago.org About the Presenters:  Natalie Shmulik is The Hatchery’s Chief Strategy and Incubation Officer and go-to resource for launching a successful food and beverage business.…

Create Content for Storytelling

May 18 @ 12:00 pm - 1:00 pm
Webinar IL United States + Google Map
$20

  No matter the medium – be it social media, digital, or video – your brand should drive people to share content. Join marketing expert Melissa Harris to use your content for provoking, compelling storytelling that will help your consumers remember you, and best of all, share with your target audience.    About the Presenter:  Melissa Harris is the founder and CEO of M. Harris & Co, a marketing and communications firm. With over 15 years in journalism as an award-winning business…

Networking Event: Provocative Branding and Pushing Boundaries

May 19 @ 4:00 pm - 5:30 pm
Webinar IL United States + Google Map
$20

A casual brand can start a conversation with consumers, but it’s important to know where the line is. Moderated by Jenn Bane, the first-ever hire of Cards Against Humanity, a panel of marketers will share how to find the balance in provocation, set a likeable voice, and identify the appropriate target market for your boundary-pushing brand.   About the moderator:   Jenn Bane is the Creative Director of M. Harris & Co., one of the fastest-growing marketing and communication firms in the…

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