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August 2021

Create an Effective Newsletter

August 26 @ 4:00 pm - 5:00 pm
Webinar IL United States + Google Map
$20

Enrolled in the Sprouts Program? Look for this icon designating participation requirements to complete your program.

What makes an effective, impactful newsletter that people actually read? Jenn Bane, Creative Director of M. Harris & Co. shows you how to launch a successful newsletter for your small business or improve the one you already have. Building a mailing list Brainstorm newsletter content Get people to click and open About the Presenter: Jenn Bane was the first-ever hire at Cards Against Humanity, the top-selling, most-wished-for, and most-viewed toy or game on Amazon.com since 2011. She led the team…

September 2021

Inflation, Sourcing, and Financial Planning

September 8 @ 4:00 pm - 5:30 pm
Webinar IL United States + Google Map
$20

Enrolled in the Sprouts Program? Look for this icon designating participation requirements to complete your program.

Understanding how inflation affects your food business is important since price changes affect every part of a business. Join Laura Estes  and Karl Riley II of Fifth Third Bank and Bob Kassal of US Foods to learn the importance of your business’s future financial health. This class covers inflation, sourcing ingredients, and anticipating changes without losing profit.   About the Presenters:   Laura Estes is an Executive Director on the Fifth Third Financial Risk Management team. With over 20 years of experience in banking, Laura’s experience includes such big hitters as Federal Reserve…

Starting A Food Business

September 14 @ 4:00 pm - 6:00 pm
Webinar IL United States + Google Map
$40

This icon denotes an event or class that is free for West Side residents. Please click on the event listing for registration instructions and to learn more.

Enrolled in the Sprouts Program? Look for this icon designating participation requirements to complete your program.

Follow your dreams of starting a food business with our help. Join Natalie Shmulik of The Hatchery and Cheryl Dancey Balough of Balough Law Offices to go through a food business checklist and make sure you structure your business correctly from the start. This class covers required licensing, certification, financing, and branding. This event is free for residents of the West Side communities. To register, email dani@thehatcherychicago.org. About the Presenters:  Natalie Shmulik is The Hatchery’s CEO and go-to resource for launching a successful food and beverage business. With…

Introduction to eCommerce and Shipping

September 15 @ 4:00 pm - 5:30 pm
Webinar IL United States + Google Map
$20

Enrolled in the Sprouts Program? Look for this icon designating participation requirements to complete your program.

Move your product from screen to doorstep by establishing an e-commerce strategy. Join Cheryl Dancey Balough of Balough Law Offices, Anna Maria Viti-Welch of The Viti Companies, and Tony Perrino of UPS to sell online successfully. This class covers digital promotion, e-commerce laws, shipping strategy, and protecting your business from the most common mistakes.  This class is presented in proud partnership with Groupon.  About the Presenters  Cheryl Dancey Balough is a principal of Balough Law Offices with over 10 years of legal experience. Cheryl helps businesses and individuals protect their…

Website Development and Digital Marketing Strategy

September 22 @ 4:00 pm - 5:30 pm
Webinar IL United States + Google Map
$20

Enrolled in the Sprouts Program? Look for this icon designating participation requirements to complete your program.

Developing an approachable and user-friendly website is crucial for e-commerce success. Jon Schickedanz of The Alliance Lab and Daniela Bolzmann of MindfulGoods.co will give an overview of different e-commerce solutions and how to choose the right platform for online sales. This class will cover: Amazon coaching, branding, digital marketing strategies, and SEO basics.  This class is presented in proud partnership with Groupon. About the Presenters:    Jon Schickedanz is president and founder of The Alliance Labs. The Alliance Labs has been selling, managing, and producing…

Essential Communication Skills for Leaders

September 23 @ 4:00 pm - 5:00 pm
Webinar IL United States + Google Map
$20

Enrolled in the Sprouts Program? Look for this icon designating participation requirements to complete your program.

It is critical for entrepreneurs to " into a leadership role from the beginning," says our CEO, Natalie Shmulik, in her recent article in Food Entrepreneur Magazine. Communicating with confidence can make or break a business’s success. Whether it’s closing a sale or hiring a superstar, Melissa Harris of M. Harris & Co will help refine your communication skills to take charge of any challenge. This class covers communication confidence, verbal dos and don’ts, and effective ways to lead.    About the Presenter:  Melissa Harris is…

Pricing Strategy, Promotions, and Partnerships

September 29 @ 4:00 pm - 5:30 pm
Webinar IL United States + Google Map
$20

Continued e-commerce success is contingent upon a business’s ability to grow and adapt to an ever-changing market. Join Steve Dimmitt of Groupon to discuss price points to make a profit, promotions to target the right audience, and partnerships to grow beyond your current market. This class covers adapting a product for digital sales, partner relationship sustainability tactics, and an e-commerce readiness assessment.   This class is presented in proud partnership with Groupon. About the Presenter:  Steve Dimmitt is Head of Enterprise Sales, North America…

October 2021

Starting A Food Business

October 12 @ 4:00 pm - 6:00 pm
Webinar IL United States + Google Map
$40

This icon denotes an event or class that is free for West Side residents. Please click on the event listing for registration instructions and to learn more.

Enrolled in the Sprouts Program? Look for this icon designating participation requirements to complete your program.

Follow your dreams of starting a food business with our help. The Hatchery’s cornerstone curriculum course will help you launch a successful food and beverage company. Learn all about the food entrepreneurship space as well as required licensing, certification, financing, and branding. Each attendee will receive our Starting a Food Business checklist, taking you through each license and certification you need to consider, so you’ll get started on the right track.  An experienced business attorney will also cover the many…

Marketing Myth Busters: Power up your Marketing Strategy

October 13 @ 4:00 pm - 5:00 pm
Webinar IL United States + Google Map
$20

Small businesses don’t have as much time or budget as large corporations, so their marketing plans must be thoughtful and purposeful. Presented by Jenn Bane of M. Harris & Co, this class covers the biggest myths in marketing, the tools needed to enhance a brand, and strategic ways to target an audience efficiently and effectively.   About the Presenter:    Jenn Bane is the Creative Director of M. Harris & Co., one of the fastest-growing marketing and communication firms in the Midwest. As the first-ever…

October Networking Event: The Future of Plant-Based Eating

October 21 @ 4:00 pm - 5:30 pm
Webinar IL United States + Google Map
$15

Today’s plant-based offerings are a part of the natural landscape of the food and beverage industry. With a heightened consumer interest in health-focused and sustainable products, plant-based offerings are primed for growth. Join us as we speak to industry experts and brands focused on growing in the space of plant-based eating.   Moderator:  Elysabeth Alfano is the Founder of Plant Powered Consulting. Connected to almost everyone in the Who’s Who of the Plant-based World, Elysabeth enjoys helping small, medium and large…

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