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May 2021

The Five Features Your Website Needs

May 25 @ 3:00 pm - 4:30 pm
Webinar IL United States + Google Map
$20

Enrolled in the Sprouts Program? Look for this icon designating participation requirements to complete your program.

Maybe your website needs a refresh. Or maybe you don’t have your site off the ground yet. This seminar will cover the must-have features that too many entrepreneurs neglect. If you’re lost as to how to present your business online, this is a presentation for you. You’ll leave the presentation with a framework for building a website yourself or for handing the work off to a developer.    About the presenter:   Jenn Bane was the first-ever hire at Cards Against…

Hatchery May Networking Event: Introducing New Flavors to the Market

May 27 @ 4:00 pm - 5:30 pm
Webinar IL United States + Google Map
$15

Enrolled in the Sprouts Program? Look for this icon designating participation requirements to complete your program.

Join us for our May virtual #HatcheryNetworking event! Our monthly Hatchery Networking events are a great way to meet entrepreneurs and other members of our community and dig into the big topics impacting the food and beverage industry. This month we're exploring the exciting new flavors coming to the market, with our special guests Toyin Kolawole of Iya Foods, Pierre Thiam of Yolélé Foods, Yuta Katsuyama of Onigiri Shuttle Kororin, and Regina Trillo of Nemi Holisticks.    About the panel:   …

June 2021

Boost Your Sales with Digital Marketing

June 3 @ 4:00 pm - 5:00 pm
Webinar IL United States + Google Map
$20

Enrolled in the Sprouts Program? Look for this icon designating participation requirements to complete your program.

 If you have a website, are using email marketing, social media, PPC or any other online activity to connect with your customer, this discussion will help you improve what you are already doing. During this seminar we will focus in on using marketing and building a digital strategy. Whether you have a product on the market or are planning a concept, we will cover topics you will need to consider.  Key Takeaways:   Create a digital marketing strategy  Spend less time…

Starting A Food Business

June 8 @ 4:00 pm - 6:00 pm
Webinar IL United States + Google Map
$40

This icon denotes an event or class that is free for West Side residents. Please click on the event listing for registration instructions and to learn more.

Enrolled in the Sprouts Program? Look for this icon designating participation requirements to complete your program.

Follow your dreams of starting a food business with our help. The Hatchery’s cornerstone curriculum course will help you launch a successful food and beverage company. Learn all about the food entrepreneurship space as well as required licensing, certification, financing, and branding. Each attendee will receive our Starting a Food Business checklist, taking you through each license and certification you need to consider, so you’ll get started on the right track.  An experienced business attorney will also cover the many…

Building a Public Relations Foundation: Working with Press & Media

June 16 @ 12:00 pm - 1:00 pm
Webinar IL United States + Google Map
$20

Enrolled in the Sprouts Program? Look for this icon designating participation requirements to complete your program.

Can't get the media attention you want and think you deserve? This seminar will explain why your press releases are falling flat, and what you have to change to get the media's attention. The key takeaways of this seminar will be:   Understanding how the media works  Why your press releases are falling flat   Best practices to grabbing the media's attention  About the Presenter: Melissa Harris, founder    Melissa Harris began her career as a journalist, capping 15 years in media…

The Hatchery June Networking Event: Innovations in Frozen Dessert

June 24 @ 4:00 pm - 5:30 pm
Webinar IL United States + Google Map
$15

Enrolled in the Sprouts Program? Look for this icon designating participation requirements to complete your program.

Join us for our June virtual #HatcheryNetworking event! Our monthly Hatchery Networking events are a wonderful way to meet entrepreneurs and other members of our community and dig into the big topics impacting the food and beverage industry. This month we're exploring the exciting new innovations in the frozen dessert category! We are thrilled to announce our panelists, Dana Cree of Pretty Cool Ice Cream, Jessica and Erik of Fronen, and Natasha Case of Coolhaus.    About the panel:  Dana Salls…

Preserving Your Product: A Guide to Shelf Life & Food Safety

June 30 @ 4:00 pm - 5:30 pm
Webinar IL United States + Google Map
$20

Enrolled in the Sprouts Program? Look for this icon designating participation requirements to complete your program.

When bringing a product to market, it's important to make sure your idea is safe to consume and more importantly with food and beverages! If you are looking to extend the shelf life in your product, this webinar is for you! Join us as we discuss the critical food safety practices and considerations to bring your product to market.   About the presenter: Nelson Serrano-Bahri was born and raised in Puerto Rico, from an early age he was exposed to the…

July 2021

Maximize Your Sales on Amazon

July 1 @ 4:00 pm - 5:30 pm
Webinar IL United States + Google Map
$20

Enrolled in the Sprouts Program? Look for this icon designating participation requirements to complete your program.

Did you know that groceries are one of Amazon’s fastest-growing categories? Whether you are new or an established brand, you'll find out the top three steps for Amazon listings that impact sales. Daniela Bolzmann of Mindful Goods will share visual examples, tools, and tips learned from working with hundreds of products on Amazon. Come prepared with questions for a Q&A at the end of the class. About the Presenter:   Daniela Bolzmann is the Founder of MindfulGoods.co, the one-stop-shop for Amazon…

Trademarks & Trade Secrets: How to Protect Your Business

July 8 @ 4:00 pm - 5:30 pm
Webinar IL United States + Google Map
$20

This icon denotes an event or class that is free for West Side residents. Please click on the event listing for registration instructions and to learn more.

Enrolled in the Sprouts Program? Look for this icon designating participation requirements to complete your program.

Coming up with a creative name, slogan, or logo can be hard but protecting it can be harder. Intellectual property attorney Cheryl Balough will review trademark, copyright, and trade secret basics, give you guidelines for selecting marks, and explain the trademark registration process.  With these guidelines, you can ensure that your trade secrets stay secret, and your copyrights are not infringed.    About the Presenter:   Cheryl Dancey Balough helps businesses and individuals protect their ideas, trademarks, copyrights, and trade secrets…

Create a Brand to Inspire and Engage Consumers

July 22 @ 4:00 pm - 5:30 pm
Webinar IL United States + Google Map
$20

Enrolled in the Sprouts Program? Look for this icon designating participation requirements to complete your program.

Come learn how to create an inspiring and engaging brand strategy from scratch! You will learn how to develop a target consumer, positioning statement, brand pyramid, guardrails and architecture. This is the perfect class to take prior to creating a logo and launching a product!  In this webinar you’ll learn how to develop your target consumer, develop a positioning statement and create the brand pyramid/architecture/guardrails.    About the presenter:   Laurie Parfitt is a seasoned Marketing & Category Management Executive with extensive…

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