Upcoming Classes & Events

Loading Events

Past Events

Events Search and Views Navigation

Event Views Navigation

May 2020

Ready, Set, Go To Market Strategy!

May 28 @ 2:00 pm - 3:00 pm
Webinar IL United States + Google Map
$20

Enrolled in the Sprouts Program? Look for this icon designating participation requirements to complete your program.

  Having a robust Go To Market Strategy at the early stage is the most important foundation for your business success. In this seminar, you will learn about the basic building blocks of developing a strategy, including crafting your value proposition, setting your sales & marketing strategy, building the organizational infrastructure, developing your strategic initiatives, and establishing a KPI scorecard. This discussion will help you answer: What do I need to do in next 3-6 months?; What are the key…

June 2020

Label Claims: A Regulatory Overview

June 2 @ 1:00 pm - 2:00 pm
$20

Enrolled in the Sprouts Program? Look for this icon designating participation requirements to complete your program.

Every aspect of your packaging can be reviewed by the FDA. As more consumers carefully examine packaging copy, new FDA regulations are emerging to insure that these claims are in fact true. Join specialist attorneys from Schiff Hardin LLP, Registered Dietitian and Regulatory Nutrition Consultant, and Corporate Counsel, Brands at Kellogg Company to learn about the language needed to ensure your food industry product meets FDA regulation requirements and satisfies customer inquiries.   About the Presenters Malerie Ma Roddy is…

Know Your Category & Customer: Learn What Grocery Retailers Want in a Sell Story

June 3 @ 1:00 pm - 2:00 pm
Webinar IL United States
$20

Once you have a great product and/or solution, learn what buyers are looking for in a sell story. We will cover all of the components that you need for a presentation to retail inclusive of insights, the 4 P's (Product, Price, Promotion, and Placement), and category solution ideas. You will learn... What syndicated and primary consumer insights you need to be respected as the expert in your category How to structure a cohesive story inclusive of the 4P's Unique category…

Building Brand Personas: How to Consistently & Authentically Speak Your Brand’s Truth

June 4 @ 1:00 pm - 2:00 pm
Webinar IL United States
$20

One of the most challenging aspects of being an entrepreneur is building a brand that represents your business in the most authentic way possible. Authenticity is the alignment of every single aspect of your brand platform; from your mission, vision, values -and to how you look and speak online, consistently living and speaking your brand’s truth is the KEY to creating a brand identity that is distinguishable and profitable from everyone else in your vertical. So with all that said,…

Label Claims: A Regulatory Overview

June 9 @ 1:00 pm - 3:00 pm
Webinar IL United States
$20

Enrolled in the Sprouts Program? Look for this icon designating participation requirements to complete your program.

Label Claims: Legal & Regulatory Overview Every aspect of your packaging can be reviewed by the FDA. As more consumers carefully examine packaging copy, new FDA regulations are emerging to insure that these claims are in fact true. Join specialist attorneys from Schiff Hardin LLP, Registered Dietitian and Regulatory Nutrition Consultant, and Corporate Counsel, Brands at Kellogg Company to learn about the language needed to ensure your food industry product meets FDA regulation requirements and satisfies customer inquiries. About the…

Ingredion at Home: Recipe Formulation

June 11 @ 1:00 pm - 2:00 pm
$10

Enrolled in the Sprouts Program? Look for this icon designating participation requirements to complete your program.

This webinar will cover some of the key principles that can be used by food entrepreneurs to help them develop commercialization ready formulas. In particular, we will explore how to properly measure ingredients, go over bakers and batch sheets, how to properly write a procedure, keep track of changes, review equipment, and more.   This class is from 1-2 pm CST   About the presenter Nelson Serrano-Bahri was born and raised in Puerto Rico, from an early age he was…

Picking the Right Flavor for Your Next Product: A Practical Guide to Exploring the Options and Making the Right Choice

June 17 @ 1:00 pm - 2:00 pm
Suggested Donation

Picking the right flavor for your next product: A practical guide to exploring the options and making the right choice. When deciding on the flavor of your next product the choices can seem overwhelming, or worse, too limited. In this presentation, we’ll talk about where to find inspiration and how to use your brand’s unique attributes to narrow down to a short list of options. We’ll demystify the ingredient known as Flavor and answer your most pressing questions about what…

Better For You, Certified! A Partnered Event with The Hatchery and Naturally Chicago

June 18 @ 2:00 pm - 3:00 pm
Webinar IL United States + Google Map
$15

Enrolled in the Sprouts Program? Look for this icon designating participation requirements to complete your program.

  Natural industry brands are better for people and the planet, but companies must determine which certifications resonate most with their brand. SPINS will review the landscape of relevant certifications and claims and showcase relevant facts and performance data. Panelists will share their decision criteria to evaluate and pursue certifications, and communication strategies. In addition, they will share how they use certifications to connect with their customers and bolster the value of their brands.   More to come about the…

Starting a Food Business

June 22 @ 4:00 pm - 6:00 pm
Webinar IL United States
$40

This icon denotes an event or class that is free for West Side residents. Please click on the event listing for registration instructions and to learn more.

Enrolled in the Sprouts Program? Look for this icon designating participation requirements to complete your program.

Follow your dreams of starting a food business with our help. The Hatchery’s cornerstone curriculum course will help you launch a successful food and beverage company. Learn all about the food entrepreneurship space as well as required licensing, certification, financing, and branding. Each attendee will receive our Starting a Food Business checklist, taking you through each license and certification you need to consider, so you’ll get started on the right track.   An experienced business attorney will also cover the…

Winning on Amazon: The Fundamentals

June 25 @ 12:00 pm - 1:00 pm
Webinar IL United States
$20

How Amazon Works: The Fundamentals Learn about the different ways of selling on Amazon Understand the importance of SEO to improve discoverability Consider the ecommerce supply chain when developing your products and packaging (glass jars, heavy liquids, meltable items) About the presenters Cambria Copeland is the Senior Director of Business Management at Beekeeper Marketing, an Amazon General Management Agency, now part of the Digital Technology Group of Advantage Sales and Marketing, where she leads the business management team. Cambria has…

+ Export Events

Our next event may be the one you can't afford to miss.

Scroll to Top