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April 2019

Winning on Amazon: Strategy, Sales & Optimization

April 23 @ 6:00 pm - 7:30 pm
The Hatchery Chicago, 135 North Kedzie Avenue
Chicago, IL 60612 United States
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$30

Join us for a comprehensive session on Amazon strategy! Beekeeper Marketing is an experienced and savvy team of online marketing and management professionals with a passion for helping consumables companies succeed in a crowded online marketplace. Products on White Photography will present a brief overview of product photography for the Amazon platform. Hatchery partner UPS will discuss fulfillment strategy. About the presenters: Beekeeper Marketing Beekeeper has been around since Amazon first started selling consumables online. Over the years, their relationships with Amazon have…

May 2019

Develop Your Value Proposition Workshop

May 1 @ 6:00 pm - 7:30 pm
The Hatchery Chicago, 135 North Kedzie Avenue
Chicago, IL 60612 United States
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$30

This icon denotes an event or class that is free for West Side residents. Please click on the event listing for registration instructions and to learn more.

Do you know your customer? What problem is your offering solving for them? Why would they purchase from you and not from your competitors? A guided workshop will help you master your Value Proposition through better understanding of your customer, competitive and market environments, and design an offering that your customers actually want to buy.  The workshop will also cover market research techniques on a shoestring, which will help you not only with the initial Value Proposition development, but also…

Trademarks, Trade Secrets, & Copyrights: Protecting Special Features of Your Food Business

May 8 @ 6:00 pm - 8:00 pm
The Hatchery Chicago, 135 North Kedzie Avenue
Chicago, IL 60612 United States
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$40

This icon denotes an event or class that is free for West Side residents. Please click on the event listing for registration instructions and to learn more.

Have you come up with a creative name, slogan, or logo but don’t know how to protect it? Or are you not quite sure what gives a trademark strength? What are trade secrets? How can you use them to make your food business more successful? What steps must you take to protect a trade secret? Are there any aspects of your food business that are protectable by copyright? Cheryl Balough, an intellectual property attorney, will review trademark basics, give you…

Garfield Park Neighborhood Market – May

May 11 @ 10:00 am - 2:00 pm
The Hatchery Chicago, 135 North Kedzie Avenue
Chicago, IL 60612 United States
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Free

Join local community entrepreneurs and members of The Hatchery Chicago for the Garfield Park Neighborhood Market at The Hatchery this Spring! Shop products from the entrepreneurial community of the West Side and support the Garfield Park Garden Network. This event is free and open to the public.

Your Logo’s Great, But How’s Your BRAND?

May 16 @ 6:00 pm - 7:30 pm
The Hatchery Chicago, 135 North Kedzie Avenue
Chicago, IL 60612 United States
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$30

This icon denotes an event or class that is free for West Side residents. Please click on the event listing for registration instructions and to learn more.

When you hear the word "brand", what comes to mind? Is it a logo, a color, a name? The most impactful and successful brands consider elements far outside this basic scope. In this seminar, we'll pull back the curtain to look at what the big brands know about activating loyal customers. Discover how to fully capitalize on your brand and how you can effectively communicate your brand identity to customers, buyers, and investors by using crafty and affordable methods. Attendees…

Starting a Food Business

May 20 @ 6:00 pm - 8:00 pm
The Hatchery Chicago, 135 North Kedzie Avenue
Chicago, IL 60612 United States
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$40

This icon denotes an event or class that is free for West Side residents. Please click on the event listing for registration instructions and to learn more.

Follow your dreams of starting a food business with our help. The Hatchery's cornerstone curriculum course will help you launch a successful food and beverage company. Learn all about the food entrepreneurship space as well as required licensing, certification, financing, and branding. Each attendee will receive our Starting a Food Business checklist, taking you through each license and certification you need to consider, so you'll get started on the right track. An experienced business attorney will also cover the many…

Sugar Reduction & Your Business: Sweetener Sourcing in a Changing Regulatory Landscape

May 21 @ 6:00 pm - 7:30 pm
The Hatchery Chicago, 135 North Kedzie Avenue
Chicago, IL 60612 United States
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$20

The clock is ticking, and by January 2020, all food and beverage products in the US will have to reflect the grams of ‘added sugar’ on their Nutrition Facts Tables. Drawing on deep consumer research, this talk addresses how this change impacts consumer sentiment and their product purchase decisions, as well how much sugar is acceptable to consumers in key product categories, and what is the consumer perception of alternative sweeteners. Building in that, there will be an overview of the…

Hatchery Networking – Juice Culture in Chicago

May 30 @ 6:00 pm - 7:30 pm
The Hatchery Chicago, 135 North Kedzie Avenue
Chicago, IL 60612 United States
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$15

Juice is one of the most competitive segments of the beverage industry. Join us to hear from a panel of juice industry entrepreneurs and experts as we dig into juice culture in Chicago! About the panelists: Kristina Sciarra Harvest Juicery’s inception was Kristina Sciarra’s brainchild after spending time working in both the restaurant and wellness industries. After seeing her own health benefits from juicing, Kristina’s passion drove her to blend the two. Eventually, transforming an idea into the “modern-day milk-woman”,…

June 2019

PivotUp! Workshop: Building & Planning for a Pivot

June 7 @ 2:00 pm - 4:00 pm
The Hatchery Chicago, 135 North Kedzie Avenue
Chicago, IL 60612 United States
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$20

Join The Hatchery, FamilyFarmed, and Kim Kleeman in a workshop designed to help you plan a Pivotup! to the next level. Take time to think strategically about your business and where you want to grow. Explore an opportunity or a possible transition by yourself or with your leadership team in this interactive business seminar. Take time to strategize an action plan for growth in order to gain momentum and finish 2019 strong! Spend time thinking big picture with your team or on…

Sourcing: Challenges, Strategies, and Solutions

June 11 @ 6:00 pm - 7:30 pm
The Hatchery Chicago, 135 North Kedzie Avenue
Chicago, IL 60612 United States
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$30

Developing and executing the right ingredient and packaging sourcing plan is critical to the success of any business in the food and beverage industry. Join Hatchery partner Pepsico's Global Procurement Senior Director and Market Supply Office, Jennifer Tsai, for this interactive discussion about sourcing challenges and how to create robust raw material strategies to ensure competitive costing and reliable supplier relationships as well as mitigate risks in supply, quality and overall company reputation. About the presenter: Jennifer Tsai As Global…

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