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May 2020

Ingredion At Home: The Basics of Recipe Development

May 7 @ 1:00 pm - 2:00 pm
Webinar IL United States + Google Map
Suggested Donation

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  Join us and our friends at Ingredion for  Ingredion at Home. We've missed seeing Chef and Culinologist, Nelson Serrano-Bahri around the facility but now we get to learn how to bring the professional test kitchen home. Nelson is opening up his home kitchen to teach us the tools and tricks to bring your concept to life and get it market ready! Nelson is going to show us how to build a test kitchen by looking at the tools and…

Protect Your Food Business: Choosing the Right Insurance

May 13 @ 4:00 pm - 5:00 pm
$15

This icon denotes an event or class that is free for West Side residents. Please click on the event listing for registration instructions and to learn more.

Enrolled in the Sprouts Program? Look for this icon designating participation requirements to complete your program.

Understanding your insurance is one of the most important steps you can take to protect yourself, your clients and your business. Anna Maria will take you through the process and provide insights into understanding your insurance needs, including often missed and misunderstood aspects of business insurance. Top 3 Takeaways: Feeling confident in your insurance coverage, understanding that insurance is not set in stone, understanding what your agent should do for you. About the presenter: Anna Maria Viti-Welch Is President of…

The Legal Aspects of Raising Capital

May 14 @ 1:00 pm - 2:00 pm
$15

Startup companies raising their early capital rounds are usually clueless as to what is entailed on the legal end of the process.  As a result, they often turn to a small firm attorney who practices in a totally different area of the law and knows nothing about securities law (which governs the raising of capital) OR to a large firm attorney who is unfamiliar with startups and the challenges they face (including lack of funds).  This presentation will provide a…

May Starting A Food Business

May 18 @ 4:00 pm - 6:00 pm
Webinar IL United States + Google Map
$40

This icon denotes an event or class that is free for West Side residents. Please click on the event listing for registration instructions and to learn more.

Enrolled in the Sprouts Program? Look for this icon designating participation requirements to complete your program.

Follow your dreams of starting a food business with our help. The Hatchery's cornerstone curriculum course will help you launch a successful food and beverage company. Learn all about the food entrepreneurship space as well as required licensing, certification, financing, and branding. Each attendee will receive our Starting a Food Business checklist, taking you through each license and certification you need to consider, so you'll get started on the right track. An experienced business attorney will also cover the many…

Reaching Retail: Engaging Retail Relationships, Now & in Future

May 21 @ 1:30 pm - 2:30 pm
Webinar IL United States + Google Map
$20

The retail landscape has drastically changed and will continue to transform. In this webinar, we bring together retailers and industry experts to share what is happening today, what to expect in the near term and how startups can connect with buyers during these challenging times. Join Foxtrot, The Hatchery team and others, May 21st from 1:30pm-2:30pm, as we dive into some of your most burning questions. Learn about in-store, online and omni-channel opportunities and how best to get your products…

Everything eCommerce: Tips for Building and Maintaining a Strong eCommerce Platform

May 26 @ 1:00 pm - 3:00 pm
Webinar IL United States + Google Map
$40

  Online grocery sales are expected to capture 20% of the market by 2025. Set and perfect your online sales strategy. Learn everything you need to know about building a strong eCommerce platform including types of eCommerce, how to protect online transactions, legal and insurance guidelines, and marketing strategies. About the Speakers:   eCommerce setup and marketing: Kelsey Gilbert-Kreiling is the Co-founder and Creative Director of Week of the Website and Presence Agency.  Leading a team of developers and project managers…

Ready, Set, Go To Market Strategy!

May 28 @ 2:00 pm - 3:00 pm
Webinar IL United States + Google Map
$20

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  Having a robust Go To Market Strategy at the early stage is the most important foundation for your business success. In this seminar, you will learn about the basic building blocks of developing a strategy, including crafting your value proposition, setting your sales & marketing strategy, building the organizational infrastructure, developing your strategic initiatives, and establishing a KPI scorecard. This discussion will help you answer: What do I need to do in next 3-6 months?; What are the key…

June 2020

Label Claims: A Regulatory Overview

June 2 @ 1:00 pm - 2:00 pm
$20

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Every aspect of your packaging can be reviewed by the FDA. As more consumers carefully examine packaging copy, new FDA regulations are emerging to insure that these claims are in fact true. Join specialist attorneys from Schiff Hardin LLP, Registered Dietitian and Regulatory Nutrition Consultant, and Corporate Counsel, Brands at Kellogg Company to learn about the language needed to ensure your food industry product meets FDA regulation requirements and satisfies customer inquiries.   About the Presenters Malerie Ma Roddy is…

Know Your Category & Customer: Learn What Grocery Retailers Want in a Sell Story

June 3 @ 1:00 pm - 2:00 pm
Webinar IL United States
$20

Once you have a great product and/or solution, learn what buyers are looking for in a sell story. We will cover all of the components that you need for a presentation to retail inclusive of insights, the 4 P's (Product, Price, Promotion, and Placement), and category solution ideas. You will learn... What syndicated and primary consumer insights you need to be respected as the expert in your category How to structure a cohesive story inclusive of the 4P's Unique category…

Building Brand Personas: How to Consistently & Authentically Speak Your Brand’s Truth

June 4 @ 1:00 pm - 2:00 pm
Webinar IL United States
$20

One of the most challenging aspects of being an entrepreneur is building a brand that represents your business in the most authentic way possible. Authenticity is the alignment of every single aspect of your brand platform; from your mission, vision, values -and to how you look and speak online, consistently living and speaking your brand’s truth is the KEY to creating a brand identity that is distinguishable and profitable from everyone else in your vertical. So with all that said,…

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