When you hear the word “brand”, what comes to mind? Is it a logo, a color, a name? The most impactful and successful brands consider elements far outside this basic scope. In this seminar, we’ll pull back the curtain to look at what the big brands know about activating loyal customers. Discover how to fully capitalize on your brand and how you can effectively communicate your brand identity to customers, buyers, and investors by using crafty and affordable methods. Attendees will have a first-hand look at what other companies are doing to achieve branding success in the food space.
About the speaker:
After years working for large advertising agencies like DraftFCB, Ogilvy & Mather, and Leo Burnett, David Kelbaugh founded Tacklebox in 2012 with the belief that “when you get the brand right, the rest comes easy.” In its two years of existence, Tacklebox has worked with over 40 clients—many of which are in the food and beverage industry. Hannah’s Bretzel, Hudson Valley Distillers, Windy City Snacks Food Delivery Company, and Goose Island Beer Company are a few of Tacklebox’s clients.