Most food businesses don’t have a sales problem. They have a decision problem. Because here’s the truth no one tells you: The answer isn’t more data. It’s clearer decisions.
In this workshop, you’ll cut through the noise and finally understand what’s driving your revenue—and what’s quietly draining it. No accounting jargon. No overwhelm.
You’ll learn simple, practical ways to make better decisions about what to keep, fix, or cut—so your business actually pays you back. Growth doesn’t come from doing more. It comes from doing more of what actually makes you money.
Key Takeaways:
- Why more numbers won’t fix your business (and what actually will)
- The real difference between revenue and profit—without the accounting lecture
- How to quickly identify your most profitable products
- Simple ways to track profitability
About the Speaker:
Pauline McKinney helps founders make clear decisions without drowning in data. After 20+ years inside high-performance environments, she saw the same pattern everywhere:
smart leaders tracking more, measuring more… and still second-guessing every move. So she built Be The Data Hero to fix it. Her work cuts through the noise, strips data down to what actually matters, and gives leaders something most dashboards don’t: a clear next move. Because better decisions don’t come from more data. They come from knowing what to ignore.
