You’ve heard us talk about it time and time again, data. Why do you need to use it? Why do you need it now, more than ever?
This class is an overview on all things IRI – from IRI’s data and services as well as a summary on IRI’s relationship with the Hatchery. It will go in-depth on how to interpret and use IRI’s point-of-sale and consumer purchase panel data for your business needs, with case studies to help further your understanding. We will also spend some time reviewing some of the work IRI has been doing to track COVID-19’s impact on the CPG industry and economy at large.
About the Presenter:
Lauren Attewell, Client Insights Analyst at IRI World
Worked for IRI for 2 years, primarily supporting Conagra
Previous CPG data experience working for Nielsen
Worked on ~5 Hatchery engagements, with ongoing relationships with some clients
Staying sane in quarantine by keeping up with grad school homework & baking