Consistent brand presentations across platforms increase revenue up to 23% (Forbes).
In this class, we’ll delve into the art of brand naming and discuss the hidden power within the words you use to describe your brand. A successful brand goes beyond aesthetics; it communicates values, emotions, and your unique point of view. Throughout this class, you will learn techniques to dissect and clarify your brand’s unique essence. By the end of the course, you’ll be equipped with the skills to create a stronger brand presence that turns everyday consumers into loyal fans.
Patrick Yovanov is the founder of Jingleheimer, a naming and brand visioning agency that helps entrepreneurs turn passion projects into memorable brands. A balance of left and right thinking, design and strategy, humor and heart strings—his work and words can be seen across hospitality concepts for Marriott and Live Nation, CPG startups, and celebrity-owned spirits.