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Trademarks & Trade Secrets: Protecting Special Features in your Food Business
February 7 @ 6:00 pm - 8:00 pm$40
Have you come up with a creative name, slogan, or logo but don’t know how to protect it? Or are you not quite sure what gives a trademark strength?
What are trade secrets? How can you use them to make your food business more successful? What steps must you take to protect a trade secret?
Cheryl Balough, an intellectual property attorney, will review trademark basics, give you guidelines for selecting marks, explain the trademark registration process, and answer your trademark questions. She will also review trade secret basics, help you understand what you can protect, and give you guidelines for ensuring your trade secrets stay secret.
About the Speaker:
Cheryl Dancey Balough helps businesses and individuals protect their ideas, trademarks, copyrights, and trade secrets as they start new ventures or grow existing businesses. She also advises start-ups and closely held businesses on issues related to corporate formation, contracts, e-commerce, privacy, and advertising. Cheryl is a principal at Balough Law Offices, LLC and an adjunct professor of copyright law at Chicago-Kent College of Law and previously was senior faculty in communications and business planning at Keller Graduate School of Management. She currently serves as Chair of the American Bar Association Cyberspace Law Committee. Cheryl has been recognized by her peers as a Leading Lawyer in Chicago for business law and by Super Lawyers rating service as a Rising Star in business and corporate law. Before becoming an attorney, Ms. Balough spent 20 years as a marketing executive. She earned a JD from Chicago-Kent and an MBA from Northwestern University.