Tis’ the Season to Stand Out! Gear Up for Festivals and Markets
If you build it, they will come. But who are they? And are you sure they will come? Because a bunch of other people built something too…
In this seminar, we’ll highlight the importance of identifying and understanding your core audience, dovetailing into how you can most effectively communicate with them in the real world. We’ll spend most of our time reviewing case studies and tactics of activating at a large scale event, such a music festival or street fair, and how to best stand out in the sea of distractions. How will your audience spot you, and how can you ensure a meaningful one-on-one interaction once they do engage with you?
About the Presenters:
Varyer is a creative group and consultancy, where brands are built and their stories are amplified with brave ideas and cutting edge creative sensibilities. Leading this seminar are founders Chris Kaskie and Mike Renaud—Chicago creative entrepreneurs known for the ability to strike the balance of ear-to-the-ground opportunity with market understanding. Their most well-known collaboration is Pitchfork, the online music juggernaut The Atlantic called “the most influential music publication to emerge in the Internet age” and whose perspective has formed what the New York Times calls “the new mainstream”.
Beyond online publishing, Pitchfork diversified its base by starting two sustainable and influential music festivals in Chicago and Paris, was one of the first media companies to integrate video when it launched Pitchfork.tv in 2008, and reimagined what print could mean in 2013 with the award winning print quarterly, The Pitchfork Review. An organization that always remained in profitable growth-mode, it is also known for its immense influence in the worlds of design and tech, leading to countless Webby Awards, The Society of Publication Design’s Brand of the Year Award, a National Magazine Award for General Excellence, a spot on Ad Age’s Creativity 50 list, AIGA’s Corporate Design Leadership Award, and more.