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The Hatchery Chicago’s Annual Holiday Fundraiser

December 10 @ 5:00 pm - 6:30 pm | $50

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Save the Date! Join us virtually on December 10 at 5:00 PM for The Hatchery Chicago’s Annual Holiday Fundraiser! This year’s theme is Arts & [Culinary] Crafts: How Food and Art Will Change the Future. 

Experience a multi-sensorial, digital event like no other as we explore the power of food & art. From product innovation to packaging design and the future of retail, we will hear from food and beverage leaders and local entrepreneurs on how brands continue to find new ways to engage with their customers.

This experiential online event will celebrate the resiliency of our community while raising funds to support The Hatchery’s economic development programming.

Sign up before November 30 to get a Future of Flavors kit mailed to your door from our sponsors at Synergy. The Synergy team will lead us through an interactive tasting session that will surprise, delight, and may even introduce you to your new favorite beverage flavor.

More details coming soon. Reserve your spot now with the early bird rate of $50.

If you are interested in sponsorship opportunities, please contact Alex Horton.

Event speakers include: 

Susan Gornell, Brand Builder & Creative Strategist, PepsiCo

Susan seeks to build brands that bring joy, beauty, health and pleasure into people’s daily lives. She applies three basic principles to branding—empathy, altruism and integrity

Susan is a seasoned strategic branding designer who specializes in consumer, entertainment and luxury goods. Her work is often inspired by her early-career stint in the world of numismatics at the Smithsonian Museum. With over 20 years in the advertising and branding industry, Susan has held director and supervisory roles for the majority of her career. She is a strategically-based, concept-driven, hands-on Creative Director who has extensive experience with corporate, consumer and business-to-business brands. She has helped develop such brands as Grand Marnier, Godiva, Mars inc, Boots of London, Starbucks, Creative Artist Agency (CAA), Democratic National Committee, Michelle Obama and Ruffino.

Presently, she oversees PepsiCo’s Better For You portfolio of snacks including SunChips, Smartfood, Stacy’s Pita Chips and many more. Susan has redefined how new and heritage brands can connect deeply with their consumers in a more compelling way by creating proprietary methodologies around empathy, insights, purpose and design to drive deeper engagement.

Tom Newmaster, Partner, FORCEpkg

Over the past 30+ years Tom has proven himself where it counts – in the trenches. Tom has managed multiple titles, including head of new business development, account service representative, chief operations officer, art director, and designer. In 2017 he started FORCEpkg, a design and branding concept that combines real collaboration and real mobility. From 1998-2016 he was a principal and co-owner of WFM. During that time Tom worked with numerous challenger brands, helping them develop effective branding and packaging solutions. These companies include Dieffenbach’s Chips, eatKeenwa, Fresh Solutions Network, Klamath Basin Fresh Organics, Koch’s Turkey, Tom Sturgis Pretzels, and Wolfgang Candy. In addition, Tom’s award-winning package/brand design firm served national and global clients including The Hershey Company, Pfizer, Stoner Car Care, W.L. Gore, and Zippo.

He and his former company were also featured in Fast Company Magazine, Inc. Magazine, the noAH Directory of International Package Design Vol. 8 & 9, Market Smart Design, and Package Design China.

As the founder of FORCEpkg, he has become a leading voice in the packaging industry and has written for publications such as Brand Packaging, BXP, Flexo Magazine, Food Safety Strategies, Packaging Digest, Packaging Strategies, Brand United, Food Dive, and Prepared Foods. In addition, Tom serves as an adjunct instructor teaching packaging design at the Pennsylvania College of Art & Design and his students are consistently recognized in National design competitions.

Tom has been honored with over 50 design awards, GDUSA Educator to Watch 2019-20, awarded Berks County Shining Star 2012, Project 2020 Finalist 2011 & 2010, Flexo Magazine Author’s Excellence Award 2006, and #16 in Fast Company Fast 50 2005.

Thank you to our sponsors! 

Silver Sponsors:

Bronze Sponsors:


December 10
5:00 pm - 6:30 pm




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