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Success is in the Details: Tactical Approaches to Better Position Your Company

December 9, 2019 @ 5:00 pm - 6:30 pm | $40

Home / Events / Success is in the Details: Tactical Approaches to Better Position Your Company
If you are first bringing products to market and/ or are involved in the marketing and sales of products for your company, this seminar is for you. How do you determine the positioning of your products in the marketplace? Are you struggling to find your niche? Are you unsure how to price your products or if you are selling to the right target audience? If you answered YES to any of these questions, this seminar is for you.
KEY TAKEAWAYS: In this hands-on training, you will:
• Reconsider how you position your products.
• Create a new approach to selling your products.
• Achieve absolute clarity around pricing.
• Develop a basic plan to better position your company as a leader.
Finding your sweet spot takes all the effort out of selling. Achieving absolute clarity on positioning and pricing changes how you think. Once you find your unique niche, and audience, It becomes easy to train your team to sell.

About the Presenter:

Gail Zelitzky, founder and CEO of GEARSHIFT, is a premiere business coach for success-driven entrepreneurs. Business is dynamic, complex, ever-changing. Each stage requires different skill sets if the business is to thrive. GEARSHIFT is an innovative, fast-track coaching program that drives growth. Founded on the belief that creativity, alongside structure, improves a company, it promotes culture, leadership skill-building, employee engagement, team performance and operational precision – all necessary conditions for businesses to succeed in today’s competitive marketplace. Gail possesses a deep understanding of what it takes to grow a business and brings solid solutions to the challenges entrepreneurs face. Through her unique skills and leadership ability, revenue and profitability increase. Gail is a serial entrepreneur.

First, franchisor of the national retail liquor chain, Foremost Liquors™; next, founder of the groundbreaking worldwide Internet company, Liquor by Wire™, now Liquor.com™. In each case, her creative approach to sales and systematic organizational structure fueled their growth and resulted in award-winning, multi-million dollar businesses. She was one of the first 500 e-merchants online.

As adjunct professor at UIC, Gail created and taught 4 MBA courses: Gender Equity in the Workplace, Retailing, Retail Management and Marketing. Gail’s non-profit work includes NAWBO Chicago, (Past President), Young Entrepreneurs Academy (YEA), Women in Business Board, SBAC, (current Chair), Chicago Innovation Circle and 1871 Mentors. Previous boards include: Illinois Retail Merchants Association (IRMA) and Lincoln Park Chamber of Commerce (past Chair).


(312) 283 - 5767


The Hatchery Chicago
135 North Kedzie Avenue
Chicago, IL 60612 United States
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