Having a robust Go To Market Strategy at the early stage is the most important foundation for your business success. In this seminar, you will learn about the basic building blocks of developing a strategy, including crafting your value proposition, setting your sales & marketing strategy, building the organizational infrastructure, developing your strategic initiatives, and establishing a KPI scorecard. Delineating your GTM strategy will accelerate your growth and ensure that you’re creating highest return on your limited capital and resources.
Topics Discussed Include:
- Learn how to develop a strong go-to-market strategy to set you up for success
- Learn how to craft your value proposition, sales & marketing strategy, and organizational infrastructure – and how to tie those into your strategic initiatives
- Learn how to set up a KPI scorecard
About The Presenters:
Ashley Hartman, Principal
Ashley is involved in all areas of B&A, including screening, due diligence, portfolio company support, and portfolio strategy. She has deep experience leading growth strategy and establishing scalable infrastructure necessary to build sustainable ventures. Prior to B&A, Ashley was Vice President of Strategy & Operations at Hartman Windows & Doors, where she was responsible for growth strategy, leading expansion across the U.S. as well as setting the platform on which to grow. Ashley also worked for Coinstar in Business Development, focusing on launching their new ventures. After college, Ashley was an Analyst at NERA Economic Consulting.
Andrew Bluestein, Co-Founder & Managing Partner
Andrew is the co-founder and Managing Partner of B&A, which includes developing the firm’s investment strategy, leading the investment committee, and advising portfolio companies. He sits on three boards and is an observer on another three, including Factor 75, Bizzy Coffee, and Rethink Water. In addition to his work at B&A, Andrew has served on the steering committee of the Good Food Business Accelerator and as a mentor at 1871.
Bluestein is a family office based in Chicago with a dedicated venture capital fund that actively invests financial and human capital to help build scalable businesses. Our focus is Seed and Series A startups in food and retail, investing across the value chain (including goods, services, e-commerce, distribution, and technology). Notable investments in the CPG space include: Vive Organic, a two-ounce wellness shot; Base Culture, a grain-free baked good company; Emergy / Meati, a plant-based protein; Yerbae, an enhanced sparkling water; and Buddy Nutrition, a personalized CPG platform. To learn more about B&A’s investment approach, team and portfolio, please visit http://www.bluesteinassociates.com/.