Public relations (PR) is a powerful tool for shaping your brand’s reputation and reaching your audience. In this introductory session, you’ll learn the fundamentals of PR, including how to craft compelling messaging, build relationships with media, and leverage press coverage to grow your business. We’ll cover key PR strategies, common pitfalls to avoid, and practical tips for getting your brand noticed. Whether you’re a startup founder or an established entrepreneur, this class will provide actionable insights to enhance your visibility and credibility.
About the Speaker:
Rachel Gillman Rischall founded Three PR in 2017. Rachel is a hyper-curious and engaged communicator, Rachel has an innate passion for finding, crafting and sharing compelling stories. A proficient local and national media relations expert — with extensive freelance writing experience — Rachel is well-versed in collaborating with journalists and driving press coverage. Rachel manages relationships with clients across industries, including hospitality, packaged goods and food technology. She leads PR programs, drives strategic media relations, manages events and provides internal communications counsel. Rachel is a highly connected PR professional with 20 years of agency and client-side experience, ranging from startup concepts to global brands.
