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Packaging Basics: Design Strategies

April 1 @ 4:00 pm - 5:00 pm | $20

Home / Events / Packaging Basics: Design Strategies

This is a topic to enter at any stage in your process in case there is something here you have not considered yet. Even if you think you have already finished your package design you can see opportunities to further expand and explore your brand in the future. Expect to learn different packaging design strategies directly from a package design specialist for standing out against your competition on shelf and online for now and the future. Some topics include Matrixes, Archetypes, Color, and more. 


During this webinar we will be discussing:  

  • Package design strategy, key strategies to help stand out against your competition  
  • Branding, what is brand identity (who/what am I?)  
  • Retail/Point of Sale, At shelf and digital considerations, the importance of standing out in 2 seconds 


About the presenter: 

Juliana Perez-Mitchell is based in Chicago’s Northcenter. She has a wide range of experience from top design agencies in the midwest. An alumni of Miami University with a BFA in Graphic Design, She is a very conceptual and strategic designer who thrives on process and collaboration. Juliana uses a unique approach to design & innovation to create new brands as well as refresh brands.

Perez Mitchell & Co. is an Independently-owned Collective Design Studio delivering strategic design thinking that creates engaging experiences through a lateral thinking approach. Drawing inspiration from the ever-changing world around us by identifying design and behavioral trends throughout the dynamic global landscape. We use these approaches to ensure your brand has a distinct and “own able” point of difference from the competition while also ensuring that these brands fit within consumers’ rapidly changing lifestyles. We understand that brands, if brought to life correctly, can have a surprising impact as they connect emotionally with consumers. We are inspired by you, your brands and your consumers’ experiences and needs. 


April 1
4:00 pm - 5:00 pm


(312) 283 - 5767


IL United States + Google Map

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