You may or may not be familiar with or at least heard of a “food desert” – it’s a setting that is ripe for providing quality food products to people in need of food equity. In fact, launching and maintaining a business in an urban food desert is a noteworthy thought, but can be daunting even for the most established brand. In the workshop, “Navigating The Urban Food Space” led by Educator, Marketing Strategist and Social Entrepreneur, Chamille Weddington, you’ll engage in frank discussion about the macroeconomic and social impacts that drive food deserts and what you should contemplate prior and during launch of your business in type of environment. The workshop is Best for Foodpreneurs who:
• Are facing or anticipate threats to sustaining their food business in an economically challenged neighborhood
• Looking for insight in consumer knowledge: habits, lifestyles and values of different buyer types
• Desire to be intentional in their practice of diversity, equity and inclusion in business (i.e. to establish or improve relationships, share resources and form long term strategic partnerships)
About the presenter:
As a marketing strategist, Chamille Weddington is founder of Out the Box Promotions , a consulting agency which specializes in promotion conceptualization, management and execution. With over 20 years of experience in marketing for entertainment and consumer promotions, Chamille was previously an account and project manager for local and worldwide advertising agencies where she managed corporate accounts. Some clients included Discover Card, State Farm Insurance, McDonald’s, Oldsmobile, ShoreBank and Ralston Purina.
Chamille’s career has also afforded her the opportunity to exercise her talents in integrated marketing, merchandising, event management, non-profit management, artist management and promotions, grant and proposal writing, contract negotiation and talent booking. As an educator, Chamille is an Assistant Professor of Instruction with Columbia College Chicago. In her years of service to the college she has taught Intro to Marketing Arts, Experiential Marketing, Decision Making: Special Events, Writing for Managers, and Leadership. She currently teaches Entrepreneurship, Entertainment Marketing and Digital Business Development in the college’s Business & Entrepreneurship Department, in on-ground and online formats. She currently serves as coordinator of Entrepreneurship courses. In her commitment to teaching, Chamille has worked formerly as a substitute instructor with the Chicago Public Schools, and has had the opportunity to teach hundreds of students across various educational levels and socioeconomic backgrounds, having taught general studies to children as well as business concepts to adult learners.
As a social entrepreneur, Chamille was a co-founder of LifeVine Works, a non-profit organization that teaches teens the arts and sciences through dynamic job and service learning programs. As a member of the entrepreneurship community in retail, she is owner of Schweet, the Original Homemade Chicago cheesecake.