If your website is the mousetrap, content is the cheese. This seminar will teach how to make some really great tasting cheese. In this webinar we will be discussing the following:
- Why content is necessary
- How to create good content
- Most importantly, how to use it
About the Presenter:
Melissa Harris, Founder & CEO
Melissa Harris began her career as a journalist, capping 15 years in media as a business columnist for the Chicago Tribune. While earning her MBA from the University of Chicago Booth School of Business, Melissa joined a real estate private equity firm as vice president of marketing.
Facing a mountain of MBA student debt and with a newborn infant, Melissa took the greatest risk of her life: She left the world of private equity to start her own company. Three years later, M. Harris & Co. has become one of the fastest-growing marketing firms in the Midwest.
Harris & Co. is a marketing and communications firm that helps clients find the right words to describe what they do, how they do it and why they matter. We preach brevity and clarity, because organizations that tell simple, compelling stories win more business.