Explore the power of humor + fun as creative marketing tools and learn how to leverage them in your business.
Get your hands dirty and your minds open (or the other way around, whatever) and discover how fun and humor are the compelling marketing + messaging tactics that will change everything for your business.
Laugh Lab will introduce you to the wild world of humor marketing and teach you effective tactics you can implement immediately in order to get the attention of the people you’re after.
About the presenters:
Allie LeFevere and Lyndsay Rush, Co-Founders of Obedient Agency
Obedient isn’t a regular agency, it’s a cool agency. (And it hopes you caught the Mean Girls reference). Rooted in the power of fun and the potency of humor, Obedient helps businesses get the attention they deserve by serving up unexpected, unorthodox campaigns that allow them to stand out from the pack and create unforgettable experiences for their consumers. Co-founders Allie LeFevere and Lyndsay Rush hail from the strategy + startup world and comedy + copywriting world, respectively (with over 20 years combined experience in their fields) and they stand by this plain and simple truth: fun sells.