Hatchery Networking – Caue Suplicy of Barnana: Upcycling Success in the Snack Space
Meet one of the most successful innovators in the upcycled food space. Barnana CEO and founder Caue Suplicy joins The Hatchery to provide insights on the company’s unique marketing strategies, stand-out brand, and impactful social mission. Between 2013-2016, Barnana had a compounded annual growth rate of 139%, and continues to grow its presence internationally. Join us for for a discussion on snack innovation with an eye toward closing the food waste loop.
About the speaker:
Caue Suplicy, CEO and founder of Barnana, grew up in Brazil. Suplicy’s father, Joao, began dehydrating fresh organic bananas after he found a discarded skylight drying the grass underneath it. The lightbulb of innovation was illuminated, and a family recipe was born. As an adult, Caue began a career as a professional triathlete in California, and he continued to share his family’s traditional snack with friends. While living in San Diego, Caue met his future collaborators, Nik and Matt, and the rest is history.
Why “Barnana®”? Great question! That’s because we believe that the banana is mother nature’s original energy bar. We’ve made ’em even more convenient and flavorful. We are on a mission to end food waste on organic banana farms by upcycling the bananas that used to go to waste. When “imperfect” bananas have scuffs, are a little too ripe, or aren’t the perfect size – they are typically rejected for export. We take these delicious bananas and turn them into snacks. Pretty cool, huh? Whether you’re about to go for a run, got done lifting weights or you just need a healthy snack for your daily adventure – we got you. Cramping sucks, but you know what doesn’t? Eating some tasty Barnana®!