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General Assembly @ The Hatchery—Feeding the Influencer: Driving Food & Beverage Sales with Influencer Marketing

January 25 @ 6:00 pm - 8:00 pm


Join General Assembly and the Hatchery for an event on the in’s and out’s of influencer marketing.

Home to food tech incubators, a strong food entrepreneurship scene, and many multi-national consumer product goods (CPG) companies it’s no wonder Chicago is one of the best (if not the best) city for food entrepreneurship!

To create a thriving food startup, consumers need to discover your brand. With many of us spending hours a day on social media, Influencers are a natural fit to help a business drive sales.

This panel discussion will feature Influencers working with consumer product goods companies to shed some light on the world of Influencer Marketing.

How does one become an Influencer? Side hustle or Full-Time career? How does a Brand identify the correct Influencer and what does fair compensation look like? How do you measure the success of the partnership?

This event is for:

  • Business owners wanting to learn about using influencers to grow your brand and drive sales
  • Aspiring and current Influencers who want to learn more about developing strategic relationships with Brands
  • Marketers and Social Media Managers looking to learn more about measuring impressions and creating success
  • Anyone curious about food entrepreneurship or wanting to learn more about Influencers as a marketing strategy


ICNC – First Floor
320 N. Damen Avenue
Chicago, IL 60612 United States
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