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Everything eCommerce: Tips for Building and Maintaining a Strong eCommerce Platform

March 1, 2018 @ 12:00 pm - 2:00 pm | $40

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Online grocery sales are expected to capture 20% of the market by 2025. Set and perfect your online sales strategy. Learn everything you need to know about building a strong eCommerce platform including types of eCommerce, how to protect online transactions, legal and insurance guidelines, and marketing strategies.

About the Speakers:

eCommerce setup and marketing: Natalie Slater is an eCommerce and digital marketing professional from Chicago. Currently the Marketing Director for I Heart Keenwah, she has launched several eCommerce brands, as well as developed content, marketing, and sales strategies for companies like Lifeway Foods, Reuseit.com, and AbesMarket.com (now Direct Eats).

Natalie Slater

Legal: Lema Korshid is one of the founding partners at Fuksa Korshid, LLC where she has handled a wide range of legal matters for small to mid-sized closely held businesses in Chicago and New York for the last 10 years. She frequently assists her business clients with corporate transactional and intellectual property matters. As a passion advocate for entrepreneurs, Lema volunteers her time to speak at Small Business Development Centers all over Chicago to entrepreneurs on a myriad of legal issues that impact their businesses. Previously,  Lema spent over 6 years consulting hospitality, fashion, and entertainment clients on their branding and PR strategies and initiatives. Drawing on her unique career experiences in Europe, she co-founded her own company in 2001, servicing high-profile clients in the entertainment, fashion, and hospitality industries in Chicago and New York. In 2003, her company gained national recognition when it was featured on MTV’s Real World Chicago.

InsuranceAnna Maria Viti-Welch is the President of Guy Viti Insurance Agency, Inc.  Founded in 1938 by her grandfather, Guy Viti Insurance is an independent insurance agency providing personal and commercial lines insurance to individuals and businesses.  Since joining the agency in 1985, Anna Maria has successfully paved the way for the company to grow and succeed through her commitment to offer unparalleled customer service and personalized products to her clients.  Not only is Anna Maria an expert in the insurance field but she also enjoys mentoring, businesses development and networking with seasoned entrepreneurs and start-ups to improve their understanding of risks associated with insurance.

Anna Maria Viti-Welch


Fulfillment: Andrea Cervini, UPS Small Business Marketing Manager, graduated from North Central College in 2000 with degrees in Criminal Justice and Computer Science. She began as an intern with UPS in 1998 and was hired full-time upon graduation. Andrea has held various roles in the company: Technology Support, Industrial Engineering, Center of the Future Special Assignment and Marketing. She is currently the Small Business Marketing Manager for Illinois and is responsible for the ways that UPS engages with startups and small business throughout the state. She obtained her MBA from Benedictine University in 2005 and is kept constantly busy, along with her husband, raising their 9-month old baby girl.
Thank you to this event’s sponsor UPS.



ICNC – First Floor
320 N. Damen Avenue
Chicago, IL 60612 United States
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