You have a million ideas, two pennies, and a Facebook page. How are you going to start spreading your brand’s good name online? In this seminar you’ll learn how to prioritize digital media channels based on your audience and goals. Spoiler alert: don’t try to launch them all at once! When launching a brand, it’s rarely ideas that are lacking – but the time and resources to support those ideas is decidedly more limited. Digital marketing offers startups and small businesses a powerful way to make small investments for big returns, but it’s often tough to know where to prioritize. Anywhere from the concept to finished product stage, it’s important to invest your time and dollars wisely.
About the presenter
Kate Weidner is the co-founder of independent, full-service marketing agency, SRW. There she leads a ragtag bunch of hooligans helping natural foods brands drive awareness and sales. A Medill-trained journalist, Kate puts her media expertise to good use training brands to think like publishers.